If you Sell a Product, Use Online Marketing, Part 1
If you Sell a Product, Use Online Marketing, Part 1
Judy Cullins ©2003 All Rights Reserved.
When you offer your products via an email campaign to get
people to visit your Web site, you reap many rewards--you
create more profit, spend a lot less time promoting and
marketing, and get to be known as the leader in your field.
1. Get a Low-Cost Web Site
If you don't have a Web site yet, put it at the top of your
goal list. You don't need a lot of Web pages. You need a
home page with benefit-driven links to your product sales letter.
From your sales letter, you need a link to a secure place to order
such as ClickBank.com or PayPal.com. That's only three
sections of possibly 10 pages. Most Web people would charge
about $600 for this service. (Be sure to write your home page
and sales pages first before you contact a Web master)
2. Enhance your Online and Brand Presence
To discover your own "brand" brainstorm with friends and
associates. Answer these questions:
-Why is my product or service the right choice?
-Why am I the preferred expert over my competition?
-What is unique about my product or service?
Think what you can offer that's different and better than your
competiton.If you said, "I'm the one who can help you make
your book dream a reality--faster, cheaper, and easier." that
would set you off from your competitors.
To these top benefits, add features.
-Design each part of your book to sell more copies before you
write a single chapter with the essential "Seven Hot-Selling
Points."
-Write each chapter fast, more focused, clear, compelling,
and with less edits with the "Fast-Forward Technique."
3. Enhance product awareness.
When your targeted visitors come to you site to see your free
articles and tips, they will become aware of the products you
offer, because at the end of each article will be a link straight to
your products sales message and order page.
They may not buy the first time, the second or even third time,
but if you keep your site updated with new information every few
weeks and mark your site that you have done so, your visitors
will keep coming. Up to fifty percent will buy.
4. Boost your leads fast.
Email promotion is by far the easiest and most successful
of all promotion. When you entice your different email groups
with a testimonial or a free bonus report, they will gladly leave
their email address. Then, you will be
able to continue to stay
in touch with them, month after month, year after year. Allow them to
download by autoresponder a free article related to your product.
5. Reach new targeted customers worldwide.
Once you get your Web site up, you must learn and apply the
many non-techie ways to get people to visit you. After collecting
email addresses from the people you meet online or opffline,
send periodic messages to them, including free articles.
You will attract thousands, even hundreds of thousands of your
targeted audience from all over the world. Your ezine or
teleclasses can connect with people outside your area because your
subscribers or participants think so much of you that they forward
the good news to their friends and associates.
Because your Web site attracts only targeted buyers this
translates to a much higher rate of sales.
6. Make it easy to buy
Maybe people know you or your products offline through
networking groups or other business ventures. A Web site
makes you even more respected. Business people expect you to
have a Web site because 1) your Web site represents you, your
service and products. 2) they love the convenience and speed of
Online information and ordering.
In addition to your Web site, increase your sales channels to
include office promotion such as post cards, talks, teleclasses,
or radio interviews. Offer a free 800 telephone number for orders.
For your site, include a "How to Contact Us" section. Put it at the
top of your ezine.One disappointed reader of my ezine wanted my
local telephone number listed beside my free 800 one. Include
contact information in your signature file at the bottom of all emails
you send out. Include it in your order pages your sales letters connect
to. Always make it easy for people to connect, and eventually buy.
If you are like me, you will enjoy keeping track of your
increasing sales each month. You will enjoy staying in touch with
your potential buyers. People Online are hungry for your
information and product.Take the easy promotion road and
use Online today.
About the Author
Judy Cullins: 20-year author, speaker, book coach
Helps entreprenurs manifest their book and web dreams
eBk: "Ten Non-techie Ways to Market Online"
http://www.bookcoaching.com/products.shtml
Send an email to Subscribe@bookcoaching.com
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Judy@bookcoaching.com
Ph:619/466/0622
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