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Are Banner Ads Worth It? The statistics tell the tale.
Most people on the Internet today simply ignore banner ads and move on to other things. Why so much skepticism in the media about Banner Ads? Well, I hate to burst your bubble, but Web Banner Ads are a proven thing. If you don’t believe me, check...
Effective Online Advertising Tips
Helpful Tips for Increasing Your Online Sales
Once you’ve launched your eCommerce web site, you’ll need to show it off to the online world. Whether you’re paying someone to submit your site to all the major and minor search engines and...
Email - Is it Still a Promotional Tool?
Email, don't you just love it? What a tool: you can contact anybody in the world without spending a dime on postage, paper or ink! All the above are the reasons email is such a formidable tool to promote your business, stay in touch with your...
The sad truth to face and the huge advantage to cash in on when using articles to increase traffic and profits
I started out with a single article on one site. Everything happened slower because of this. Still I was amazed that I was able to get hits so quickly. The site I started with had a counter and my eyes almost popped out the next day when I realized...
Top Seven Ways Writing Articles Can Explode Your Business
In today's highly competitive internet universe, the importance of attracting highly targeted traffic to your website cannot be overemphasized. Routing web traffic to your site can be your only means of survival, especially in the cutthroat world...
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Jagger and the age of business failure. For what?
Jagger and the age of business failure. For what?
The latest Google update, Jagger, has search engine optimisers
all around the world in a state of disorientation. With Jagger,
Google once again attempted to outsmart huge numbers of SEOs who
had spent a vast amount of time trying to outsmart their
competitors by legitimately but falsely making their websites
seem more relevant and important than they really are. But what
comments would the architects of this disaster say to a
company's debtors?
We all know that links carry significant weight within the
algorithms of all the major search engines. As SEOs we have
added value by swapping links and placing links on free
directories. While there's nothing wrong with this in essence,
we have to addmit that a lot of these sites don't really show
that they are necessarily relevant or important to the host site.
Google much prefers it when the linking site adds value to
enhance the value of a site's content or to increase
credibility. And that's exactly what Jagger was meant to do -
when it found those sites, it simply adjusted their ranking to
more accurately reflect their true importance, now deemed as: 1)
Increased importance placed on Inbound Links Relevancy 2)
Increased
importance placed on Outbound Links Relevancy 3)
Promotion of relevant Niche Directories related to Nos. 1/2)
Google is downgrading or eliminating reciprocal links as a
measure of popularity. In short, Jagger undid the hard work of
thousands - if not millions - of SEOs. As a result, hard-won
high rankings and revenues plummeted.
All well and good, but I wonder then if the architects of this
fine update could explain why the search term "web site design
bangkok" had an error 404 page in French at the #1 spot (now
#5), for a month (http://www1.oecd.org/error.htm)? So much for
relevancy!
A colleague's site disappeared from the listings for 2 months.
Now we find that Jagger has almost de-listed us - and there has
been little link building involved in this site. When I next
talk to my clients and they ask the same question, doesn't
Google carry some responsibility for this latest raft of online
business failures?
About the author:
Media Director of V9 Design & Build, providing both local and
outsourcing web and SEO services: we provide both brochureware
and custom-designed websites, with tasteful design and branding,
professional design and build, proven and successful SEO and
e-marketing, e-commerce-driven database integration and content
management systems.
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