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Are You An Investment Dummy Like Me?
I am good at a few things. I can certainly market well and I consult with others about how to bring more attention to their products and services on the internet for a living.
I am a fair musician. I love music and play all sorts of...
How to Soar in Your Search Engine Marketing, in the Post Google Era Part 2.
'Are Google's Days in the Dominant Position in Search Technology Numbered?'
In an aggressive attempt to get SEO under control, perhaps for its new IPO, Google is evolving into a less relevant search engine losing market share to...
Is Your Web Site Ready For Its Visitors?
There’s a great interest among the Internet entrepreneurs about how to promote their business on the Web. There’s always a quest for new and innovative ways of promotion that promise greater results at lower cost and in shorter time. Yet...
Starting Your Home Based Business On A Shoestring Budget
Whether seeking a supplemental income or a full-time income, many folks have undertaken the task to discover a viable home based business solution to meet their personal needs.
For most folks who contemplate a home business, a...
The Jigsaw Virus
Stay with me on this, the ‘penny may drop’ about half-way into the article!
Target - in very general terms, this article is targeted at anyone involved in business, whether it be offline ‘real-world’ business, or online ‘cyber’ e-business.
...
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Jagger and the age of business failure. For what?
Jagger and the age of business failure. For what?
The latest Google update, Jagger, has search engine optimisers
all around the world in a state of disorientation. With Jagger,
Google once again attempted to outsmart huge numbers of SEOs who
had spent a vast amount of time trying to outsmart their
competitors by legitimately but falsely making their websites
seem more relevant and important than they really are. But what
comments would the architects of this disaster say to a
company's debtors?
We all know that links carry significant weight within the
algorithms of all the major search engines. As SEOs we have
added value by swapping links and placing links on free
directories. While there's nothing wrong with this in essence,
we have to addmit that a lot of these sites don't really show
that they are necessarily relevant or important to the host site.
Google much prefers it when the linking site adds value to
enhance the value of a site's content or to increase
credibility. And that's exactly what Jagger was meant to do -
when it found those sites, it simply adjusted their ranking to
more accurately reflect their true importance, now deemed as: 1)
Increased importance placed on Inbound Links Relevancy 2)
Increased
importance placed on Outbound Links Relevancy 3)
Promotion of relevant Niche Directories related to Nos. 1/2)
Google is downgrading or eliminating reciprocal links as a
measure of popularity. In short, Jagger undid the hard work of
thousands - if not millions - of SEOs. As a result, hard-won
high rankings and revenues plummeted.
All well and good, but I wonder then if the architects of this
fine update could explain why the search term "web site design
bangkok" had an error 404 page in French at the #1 spot (now
#5), for a month (http://www1.oecd.org/error.htm)? So much for
relevancy!
A colleague's site disappeared from the listings for 2 months.
Now we find that Jagger has almost de-listed us - and there has
been little link building involved in this site. When I next
talk to my clients and they ask the same question, doesn't
Google carry some responsibility for this latest raft of online
business failures?
About the author:
Media Director of V9 Design & Build, providing both local and
outsourcing web and SEO services: we provide both brochureware
and custom-designed websites, with tasteful design and branding,
professional design and build, proven and successful SEO and
e-marketing, e-commerce-driven database integration and content
management systems.
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