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Affiliate Marketing Basics
Affiliate marketing is one of the fastest growing ways to make money on the Internet. You can become an affiliate for any number of thousands of companies. Most of the time it is quick, easy, and free to join. To start with, you basically sign up...
Cash in on the Information Product Goldmine Today!
In today's fast-paced Web environment, there are lots of ways you can add value to your website. The most common one is simple 'content' in the form of articles related to your business. But many entrepreneurs have taken that concept a step farther,...
Cross Promoting Techniques that Work
Copyright 2005 Glenn McDonald
Cross promotions are not a new idea. They have been used by businesses for a very long time. For example, a real-estate company may promote a certain lawyer to close a sale, as the lawyer will promote that agency in...
Evaluating your Web Site Performance
Setting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your website goals. If you don't know what you want your site to...
Linking Strategy In The Post-Jagger Period
“Please take down my link.” I never thought I would live to see the day that I would get an email like this, but the latest Google update has caused some people to panic. This particular person thought that his site would be penalized if he had a...
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Step by Step Guide for Marketing to Lazy People
Step by Step Guide for Marketing to Lazy People
by: Gary Huynh
I'll show you how to win the hearts of lazy people and get
them to be your loyal fans.
People are simply lazy and if you keep this in mind
whenever you're creating a marketing campaign or writing
copy you'll be able to get more people to do as you wish.
Let's take for example the simple process of rebranding an
ebook.
If you have a rebrandable ebook which promotes 10 different
rebrandable affiliate program links, you likely won't get
many people to rebrand it.
You and I both know that rebranding an ebook is much easier
than creating one and making it rebrandable. So if it's so
easy then the person who downloaded your ebook should be
able to rebrand it right?
Wrong! A lazy person will not want to have to sign up for
all those programs and figure out how to rebrand your
ebook. Since rebrandable ebooks are fairly easy to find
nowadays online because they're such a great viral
marketing tool, your prospect will just not rebrand your
ebook. For them it's just too much work.
To counter this, you just make it easy for them to rebrand
your ebook. One way is to just promote just a few affiliate
programs. Ideally, you should only promote one affiliate
program in your rebrandable ebook. So the lazy person only
has to sign up for one program.
Second, you should create a video screen capture tutorial
using such software as http://www.camtasia.com
A tool such as Camtasia Studio gives
you ultimate power in
winning the hearts of lazy people. That's because it's a
video and audio tool which allows your prospects to learn
without having to do research and without having to read.
Don't make your lazy prospects read too much and don't make
them do research. Anything you can do on your end for the
lazy marketer will improve your response rate.
If lazy prospects ever feel like what you're telling them
to do is going to take too much work, then they'll simply
follow an easier route, which will not be the route you
want them to take.
Don't just tell your prospects that you want them to do
something - give them the tools they can use to finish your
task. If you tell them to contact joint venture partners to
promote your affiliate program, give them a template jv
letter they can use.
Don't just tell them to find article directories and submit
some articles. Give them a list of article directories to
use. They won't do the research even if for you it seems
pretty easy work.
I'm telling you, people are naturally lazy. If you can do
all the work for them then you'll get a much higher
response from your contacts. Use this simple fact to get
better response from your online marketing.
About the Author
About the author:
Gary Huynh uses the strategies in this article to market
nine websites. To see his other power charged articles and
use them as tools for promotion please click the link:
http://www.profitpowerzones.com/articles.shtml
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