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Characteristics of a Super Affiliate (Part 1 of 3)
It's one of the simplest ways to earn money online. All you need to do is become an affiliate for someone else's product, service, or program. Fill out their sign-up form and you're ready to start promoting your unique referral URL. Now I ask you,...

How Corey Rudl Made It To Earn Big
Corey Rudl personally uses to make $10.42 for every $1 he spends in online marketing -- automatically! You now can discover the exact strategies of that Internet marketing authority. When I first saw Corey's web site, I was skeptical –...

Multilevel Marketing - Benefits & Drawbacks
If you've ever dreamed of running your own business from home, whether on a full or part-time basis...and are good with people but have very little business knowledge, then Multilevel Marketing (MLM) may be for you. This is especially true if you...

Myths and Misconceptions About Starting an Online Business
Copyright 2005 MHG Consulting Are you trying to start an online business? Are you overwhelmed with the many online business programs available or concerned that you'll lose money by investing in them? While many offers sound too good to be...

The Art of Website Optimization
They say "diamonds are a girl's best friend". Just like a flawless diamond in the making, a website demands significant attention to detail in order to stand up and deliver and captivate its target audience. Ever wondered what components clearly...

 
Cross Promoting Techniques that Work

Cross promotions are not a new idea. They have been used by businesses for a very long time. For example, a real-estate company may promote a certain lawyer to close a sale, as the lawyer will promote that agency in his firm. The system is somewhat similar to the primitive barter system, where people traded items rather than using money. How can anything primitive fit into the online world of Internet marketing? Very easily. Cross promotions are, simply stated, a trade of advertising space. Instead of paying for advertising space on a site, you would place their ad on your page and yours on theirs. There are many ways to use cross promotions in your internet business that can be an effective and cost efficient way to advertise.

One way is to use link exchanges. This is very effective when doing cross promotions with a company that is similar to yours, however you should be sure and never link to a page that is in direct competition with yours. One of the best things about link exchanges is that some search engines are factoring in hits from the sites that are linked to your page to when determining the ranking. Therefore linking to a more popular site, can not only increase your advertising, and traffic, but also increase your search engine ranking.

When customers or potential customers subscribe to your ezine you can use this as an opportunity to use cross promotions. On the same page that the customer subscribes to your ezine, make available the opportunity to subscribe to another company's ezine. You can even exchange ad space in ezines, and provide recommendations for those whom you cross promote with. You might even want to exchange column space in one another's ezines.

Writing free articles that inform customers or potential customers with information that is useful and accurate can create


a reputation for you and your business. Soon readers will come to know you as an expert on the subject. In these articles the author uses a byline to help promote his site. Bylines can be a way to use cross promotions as well. You can use part of the space in your byline to recommend another's product.

If you have been considering writing an ebook, a joint venture could mean increased profits for you and the person you are partnering with. Cross promotions through ebooks are an excellent way to allow for a wider topic and to promote both your business and your partner's business. The ebook should contain information that will benefit both businesses and still be helpful to the reader. A good example of using cross promotions through an ebook is to a site selling used video games partnering with a site selling gaming devices. These are two subjects that would interest the same reader and most likely lead the reader to both sites.

You should keep in mind that the recommendations that you make are a direct reflection of you, so choose your cross promotional businesses carefully. Also keep in mind that it would be nice as a shopper to be able to link from one site to another as a way to "shop around." Since this is usually not beneficial to you, never link or recommend a site that is in direct competition with you. Instead, recommend those who are similar, such as health and life insurance.

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