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E-mail VS The Web
What Works Best for Selling Online? Email or Web Pages? Good question right? I always thought so! That is until I went through my little learning curve. I can save you from the same lessons if you have a few moments... You see, I do a ton of...
Email Marketing Lesson: Your Marketing Reminds Me Of My Grandmother's Saggy Underwear
I moved into a new office recently and was unpacking when I realized I was fading fast and needed a caffeine fix. Seems my Starbucks cappuccino machine had gotten lost with the movers. I panicked.
"Now what?" I thought. I had never gone a full...
"Internet Direct Mail Is Different: 14 Things To Remember"
Internet Direct Mail (IDM) and Traditional Direct Mail (TDM) both have the same goals in mind. They are to generate leads or orders. However, marketers need to respect that online media and print media present different hurdles in achieving this...
Link Swapping - The Best Traffic Generator
In an article I wrote recently, called Five Point Plan for Promotion, I suggested swapping links with people already linking to your competitor's sites and this generated a few questions about how to do that specifically, which is what I shall...
Seven Ways For Getting Incoming Links...
1. Write articles Writing articles alone won't get you one way
links, but if you submit it to articles database online, you
will gain many one way links. The article database site will
give you a link back AND the webmasters who reprint your...
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Ten Steps To Prepare Yourself for Online Marketing
Ten Steps To Prepare Yourself for Online Marketing
Judy Cullins c. 2003 All Rights Reserved
Still marketing through press releases, networking groups, and talks
to groups? If these ways have brought you few clients or product sales,
you may now be ready for your virtual marketing machine, the Internet!
To get ready follow the following ten tips.
1. Buy an up-to-date computer with a 56k modem and Internet
capability.
2. Open an email account. Bypass the freebies, because you
need an email account from which you can send an attachment.
You want to look professional. Don't use confusing letters and
numbers. Use your name plus business key word such as
Judy@bookcoaching.com.
3. Educate yourself about email, the Internet, and your own
computer program. Take a community college or adult school
computer and Internet program at low cost or free. You'll notice
many others like yourself there, eager to learn. More advanced
students will help you each step of the way.
4. Hire a one-on-one low-cost computer/internet coach, who
can give you individual lessons if you don't want to attend
seminars. They can help you proceed successfully with your
eBusiness. Call your local high schools, computer schools or
colleges for computer-savvy student who will be happy to
receive $8 an hour..
Connect with teachers, career centers, or student centers to
start the ball rolling. Tell them you want an assistant. Make
an ad that lists the capabilities you need.Be sure to follow up
because schools are less business oriented and may not call you back.
5. Hire a virtual assistant because you are not only a coach,
speaker orauthor, you are a business! These assistants can send
out emails, create appropriate folders of important contacts and
lists, send out appropriate email and keep everything up-to-date
and organized.
Make them part of your virtual marketing machine at a very low
cost. Use them as much as you want to expand your success.
You will look like a successful professional by adding new part-
time staff. Start with 6-9 hours a week, and watch your clients
and product sales grow!
6. Offer more than just one product to your potential buyers. Part
of the plan is to allow automatic, ongoing sells for your lifetime,
either on your Web site or other seller sites. If you plan to
write a book, write a short one first. Then, expand as you
can. Publishing a short book is savvy business because you
start making money right away to fund your other projects.
Divide and conquer. Think of chapter excerpts, articles, tips,
or how-to lists you can email free to
prospective buyers.
Incorporate a plan and action steps to sell other products that relate
to your book. These could submitting informational pieces to
ePublishers so that your word gets out to thousands, even
tens of thousands of people daily on the net. This untapped
audience awaits your service and product. For more information
on this, contact your book and Internet promotion coach..
7. Include your four-to-six line signature at the end of every email
you send with a benefit or special book you want to sell. Include
your name, email address, Web site address and phone number.
Separate your note's end and signature with graphics such as
==== or #####.
8. Market your book or products through writing short articles
to submit to opt-in ezines. Use a search engine to find Web site
ezines in your category or genre or send directly to the ezines.
Your article must be compelling, concise and useful, so take
care and edit it until it shines.Most editors and publishers want
articles from 500-1000 words.
These people want and need your free information for their
ezines web sites. They publish with your Signature Box at the bottom.
9. Submit your articles to top Web sites to multiply sales. If you
write business or how to books, use the search engines to find
them. Top site ezines get from 25,000 to 500, 000 readers
daily. These sites need your content, and they will pay you
handsomely by including your key words that help your search
engine position. Your coach is #2 now on Google and 35 others.
They also include your url in a hyperlink straight to your Web site
or whereever you sell your products or service.
10. Create your own inexpensive book Web site. While it's
possible to sell books on other publishers' or book sellers' sites,
you need to look forward and eventually develop your own site.
Authors without a site are like business people without email.
You don't need a fancy Web site. Make your home page sizzle
with dazzling ad copy and headings, and you'll sell books. One
author put up a sales letter on his home page, "Stop Your
Divorce." So compelling, it sold over 250,000 copies of his
book.
Be willing to do what it takes to get Online savvy because this
wonderful markeing machine is there for you.
About the Author
Judy Cullins: 20-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: "Ten Non-techie Ways to Market Online"
http://www.bookcoaching.com/products.shtml
Send an email to Subscribe@bookcoaching.com
FREE The Book Coach Says... includes 2 free eReports
Judy@bookcoaching.com
Ph:619/466/0622
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