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10 Deadly Marketing Mistakes that Can Kill Your Online Business
Small business owners sometimes lament over the fact that they don't have a million-dollar marketing budget. While we've all thought about how much easier things would be if we had unlimited funds, it's still possible to earn a decent profit with...
A Beginner's Checklist to Promoting an Online Business (Part 2)
This week we continue with Part 2 of our 3-part series on how to market your online business. Part 1 is available at http://onlinebusinessbasics.com/articles/checklist1.html . As much as we all love free stuff, an Internet business is still a...
How To Use The About Me Page On eBay
No matter what you sell online, or how you sell it, you will need to build a measure of trust with your customers. When selling through eBay, building that trust can be quite difficult – people worry about being scammed quite a bit.
However,...
Web Site Strategies that Work!!
How effective are your current strategies and content? * Are there clear and measureable business goals and outcomes behind your Web site, and for each major page or section? How will you evaluate your success? * Have you defined all the target...
What Is Google Poodle & How It Will Help You
This is an extremely useful tool that will help you get an idea of how your site will look in google search engine results. See how search-engine friendly your site is, and can the spider crawl it easily? This will determine whether or not you will...
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Publish Articles for Profit
Want to know a quick and simply way to earn money from Google
Adsense and other affiliate programs? Find out how you can set
up a content rich website business by publishing other people's
articles.
Content rich websites
Everybody has heard the phrase 'content is king'; browse any
marketing forum and you will be told repeatedly that the best
way to receive search engine traffic and link referrals is to
publish plenty of good quality content.
However, writing articles can be a time consuming process,
especially if your holding down a full-time job and your website
is a part-time business. Can you realistically build a 50, 100
or 200 page website of quality content in a short period of time?
So why not supplement your pages with articles written by other
people?
Finding articles to re-print
Fortunately there is no shortage of authors eager to allow other
people to publish their articles. It is a great form of public
relations, allowing the author to demonstrate their knowledge of
a particular subject.
There are also a number of 'middlemen' on the scene. These are
directories where authors submit their articles, allowing people
to browse through and find suitable content. Some of these
directories are vast, containing 1000s and 1000s of articles for
your use.
Finding articles to re-print is very easy, simply go to your
favourite search engine and enter terms such as 'free re-print
articles' or 'free website content'. You will soon come across a
range of article directories.
Using re-print articles for your website business
There are a number of ways to grow your existing website or even
set up a new business:
Knowledge directory
Many companies that own a website do not use them to their full
potential. Normally the site will consist of basic information
about the company, the products or services on offer and contact
details.
Adding a knowledge directory of relevant articles would provide
a level of added value for customers, encouraging them to return
to the site frequently and generating more business.
Running an ezine or company newsletter
An extension to the knowledge directory would be to build up a
mailing list of regular customers and send a newsletter to
update them on new articles, plus news on new products, services
and promotions.
Many people run ezines and simply find high quality
re-print
articles that they know their readers will be interested in.
Using other people's content provides them with the time to
build their mailing lists and find more companies willing to
advertise.
Network of niche websites
'Multiple income streams' is a big internet marketing buzzword.
This is the practice of setting up a number of websites targeted
at different niche markets, each generating an income that when
combined with the others becomes quite substantial. The
advantages of niche websites being that it is easier to dominate
a very small market, whilst spreading your risk; however a high
level of resource is required to create the content for each
niche site.
Using free content it is possible to set up and promote a
network of websites, each consisting of 30 - 50 pages, within a
relatively short space of time. Each site would be used to
promote a relevant affiliate product and host Google Adsense or
Yahoo! Publisher Network adverts for additional income
opportunities.
Search engine marketing
Free content can also be used for search engine marketing. The
more pages that you have on your website, the more opportunities
you will have to be found for a greater range of key phrases.
Effectively you are casting a wider net to increase the size of
your catch.
Search engines like websites with plenty of pages, as they
perceive them to have a greater authority on a particular
subject. Just do a search for a competitive key phrase and it is
likely that the sites that come up at the top of the rankings
will consist of a high number of pages.
Search engines also like websites that are linked to by other
sites. By populating your knowledge directory, ezine or niche
network with high quality content, you will be creating
resources that other people will be keen to link to.
Go build it
So why not take advantage of this great marketing opportunity to
build your online business.
Find out how to find free targeted articles and build
content-rich websites in minutes -- It could take a month to
build a 1000 page website, but what if you could build three of
them in a day? Start publishing for profit -- click here now
www.web-choice.co.uk -- emarketing articles,
advice and information
About the author:
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