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Engines and Spiders and Surfers, Oh My!
(Why search engine optimization is alive, well, and kicking – and as crucial as ever to the success and profitability of your business) By Aimee Cremasco, President, Word Associates “If you build it, they will come…” “If you build it, they will...
Five Point Plan for Promotion
There are no secrets: there are no magic formulas. Forget about making money fast while you sleep. Sure, you can automate processes so that your business continues to operate while you are snoring away, but there is no substitute for your initial...
Local results provided by search engines point customers in the right direction
Local customers know where to find local businesses...the Internet. Through search engines and directories, the Internet provides a quick and easy place to choose a local merchant or business. Just because the Internet is worldwide doesn't mean...
The Essentials of Free Internet Marketing
Given a solid product, a well-developed Web site, and a carefully designed marketing strategy it’s possible to make good -- even excellent -- sales without investing any money in promotion. That said, it does take a serious...
Web Site Promotion: Give Your Online Promotion An Instant Boost
Promoting a web site the right way means using a multi-layered system. If you are expecting big sales from a one or two method web site promotion plan, you are in for a rude awakening...
Most useful promotion methods take some time to really...
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What Is Google Poodle & How It Will Help You
This is an extremely useful tool that will help you get an idea of how your site will look in google search engine results. See how search-engine friendly your site is, and can the spider crawl it easily? This will determine whether or not you will get good rankings.
By using Google Poodle you will avoid making errors that can stop your site from getting a good listing. It will also show whether or not you have a useless description of your site in the search engine results.
What Poodle tries to do is duplicate the rules used by major search engines as they spider your site. Of course it can't be exact due to different algorithms used by different engines but it does give you some insight into where you need to make some corrections.
With over 80% of people coming to your site through search engines this is something you can not afford to pass up as one of your most useful tools in search engine optimization.
What Poodle attempts to do is to show you 4 different views of how your website is viewed by search engines. The spider view will show results that show what you would see in a search engine if you searched for your site by URL.
Below that there will be a list of crawlable links that the google poodle spider found on the site entered. These links have been spidered and it gives you a simulated search engine view. Then if you
click on these links you will crawl that site. You will not go to it.
Beneath that you will see the Poodle Diagnostic's view. When you click the Diagnostics view link, there will appear a color coded representation of what the search spider sees at that URL. The colors separate the various elements that are important to search engines and will give you an idea of where you can make some changes.
Next you will see and can click on the source code view and see a color coded representation of your HTML code of your URL. This is usually used to de-bug a site when it does not show as it should in the other views.
If when using Google Poodle you run into error problems this is also an
indication that the googlebot will also encounter a problem and your site will not get indexed properly. For a complete list of google tools to help you please visit my website at:
http://www.emailpromotions.net/articles/article46.htm
About the Author
Jean Sutherland has successfully run her own ezine for over 5 years and has a subscriber base of 35,000. Her ezine revolves around people doing business online and beside offering free software, it also provides traffic & marketing tips, informative business articles, free ebooks and computer tips for those trying to work online. http://www.emailpromotions.net
http://www.spasoftheworld.com/spas/
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