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COMPLETE WEB-SITE OPTIMIZATION FOR SEARCH ENGINES (part1)
COMPLETE WEB-SITE OPTIMIZATION FOR SEARCH ENGINES (part1) ------------------------------------------------------------ copyright (c) Pavel Lenshin ------------------------------------------------------------ SEO or search engine optimization...
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Website Promotion's Five Keys to Success.
In this day and age there is so much information and spam out
there. I read somewhere that we see over 3,000 advertisements a
day. When your senses get overloaded you start to go numb to it.
Advertisers are trying harder and harder to trick you entice
you, and do what ever they can to get your attention. This is a
poor way to do business. More and more people are blinded by the
bucks, and not keen to their consumers needs. That is why so
many online ventures fail. In this article I am going to
illustrate the 5 keys to making website promotion on the
internet successful.
1. The best way to promote your website is building trust with
your customer. For those of us without household names, we need
to work extra hard at this one. Think of your customer as a
date. When you first meet your date you don't walk up and say
will you marry me? You ask for a dance or start talking. Same
with meeting a customer. A big sign that flashes "buy it now"
does not make me want to purchase anything from you, and why
would I? There are lots of good ways to build trust with your
clients. Testimonials, good spam free information, starting your
own newsletter, creating a press release, and writing articles
such as this one are all good ways to get your name out there,
and help you start your relationship with your customers on the
right foot.
2. Consistent business comes with referrals. One great strategy
is to offer some sort of discount, or special service for
referred customers. Eventually once you get established, you can
setup a referral program where your past customers can earn
commissions. What could be better than having a bunch of
satisfied customers with a story, go out promoting your business
for you?
3. Start a list of opted-in people that you keep on file. You
can not buy this list you have to build it. If you have a list
of 500 people that want to know more about your company, and
appreciate your emails, they will not only read your emails,
they will turn in to more sales. Think about this for a second.
Lets say you spend 500$ to send out 10,000 email messages
through an auto-responder. Even if your special offer is really
good, you will be lucky to get 5% to read it let alone open it.
But if you send the same message out
to those 500 people on your
list you will probably get at least 50% of your recipients will
read it.
4. Massive action yields massive results. McDonalds spends
close to 60% of their profits on advertising. If they didn't
they would not have grown as fast as they did. Promoting your
business takes a lot of money and time. The more you put in to
it the more you get out of it. Don't use your entire advertising
budget on just one source. Keep building and exploring. There
are a lot of quality places on the internet to promote your
business. They can be found. They best way to find quality
places is see what your competition does. Type in your keywords
for your company and see what comes up. Who is rated highest?
Write down those names. Then go to your favorite search engine
and type "mycompetitorswebsiteijustwrotedown.com". It should
list off all the websites that link to your competitor's
website. Approach those webmasters and offer to exchange links,
or purchase a link from them. They will help your sales and
visits to your website.
5. Understand that nothing in life is easy. You have to put the
work in and spend the time promoting your website. I recommend
at least 4 hours a week promoting. If you can give up 4 hours of
TV time throughout the week, then you can start building some
real income, and before you know it. Your opt-in list is large,
sales are increasing, and your wallet gets fatter. You will
become a success, as long as you are working at it. You will
experience ups and downs along the way. But remember "While it
is possible to change without improving it is impossible to
improve without change."
If you need some help getting started or you would like some
advice, please feel free to contact me anytime.
webmaster@awesome-possum.com. For more tips, and ways to help
you promote please visit my website www.awesome-possum.com.
About the author:
About the Author: Ryan Churchill decided to pursue his passion,
internet marketing webmaster@awesome-possum.com. He has spent
countless hours reading books, and listening to lectures. He
finally decided to take the plunge. He created
www.awesome-possum.com June of 2005. Since then he has had great
succes helping business get to the next level.
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