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Anchor Text Optimization
"Anchor text can significantly improve your page relevance. Optimized Anchor text can boost your site ranking and targeted search engine traffic."
If you have done some serious reading about your website's optimization, you probably would...
How to Avoid Program-Itis
When people first come online to start or build a business a lot of them catch a very common Internet disease that I will refer to as Program-Itis. I also fell victim to this disease. What happens is the bug hits you and you begin to believe that...
Is your site ready to face the New Year?
As we look back at another year, and forward to another, there’s time to reflect on how our websites performed in the last year and decide on what improvements need to be made for the New Year ahead. This is the first part of a two-part article...
Online comparison shopping at Christmas
Credit can often be the first thing we think of at Christmas, whether it’s taking out a personal loan, credit card or simply the extension of an overdraft. However, saving money at Christmas isn’t just a matter of searching for the best personal...
Website Promotion - The stakes are rising – and so is the cost.
Over the past couple of months it has been quite noticeable that the amount of time and effort that is going into website promotion is rapidly rising and therefore so is the associated cost of keeping ahead of the competition. More and more...
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Web Site Strategies that Work!!
How effective are your current strategies and content?
* Are there clear and measureable business goals and outcomes behind your Web site, and for each major page or section? How will you evaluate your success?
* Have you defined all the target audiences for the site, and the "languages" they speak? Do you have compelling benefit statements, testimonials, case studies?
* Does your home page appeal to each of your target markets and audiences? Does it effectively direct them to appropriate areas of your site?
* How compelling are the "calls to action" on each page? Is it easy to interact with you?
How can you take your online business to the next level?
* Is your site making the best use of available technologies? How will you stay on top of online developments in your field? Are all appropriate staff involved?
* Does your content effectively position the expertise of your business? Are there media or public relations outlets that you could tap for
wider promotion?
* Are you taking full advantage of "real-world" opportunities to promote your site?
* Does your business offer other services or customer support functions that you could provide online? Are there further efficiencies that you could achieve?
* Review your contact databases and your use of e-mail to support your marketing. Do you have clear opt-in and privacy policies?
Do you regularly review your Web traffic reports?
* Are there any obvious patterns in your traffic, or the paths your visitors follow that you could capitalize on, or need to change?
* What are the top exit points from your site? Where are you losing conversions?
* Which external sites link to you? Are these appropriate? Are you generating sufficient return on investment for paid online advertising?
* Do the search phrases for your site suggest ideas for new areas of business development?
About the Author
The author is a HR consultant working in SE asia.
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