|
|
|
5 More Ways to Increase Traffic to Your Online Store
In a previous article, I discussed 5 free ways to increase traffic to your online store. If you have not read it, you can see it here: http://www.onlinestoreexchange.com/5freeways.html If you’re like most new website owners, you wonder how to...
AFFILIATE PROGRAM AS IT SHOULD BE
AFFILIATE PROGRAM AS IT SHOULD BE ------------------------------------------------------------ copyright (c) Pavel Lenshin ------------------------------------------------------------ Every off- or online business has a target of growing its...
Benefits of Online Marketing
Companies have many options for communicating with prospective
customers. The Internet has become the primary medium for
reaching potential clients anywhere across the globe. A broad
range of online marketing methods is available to you...
Offline Promotions For Your Home Business
Promoting your home business is obviously one of the most important aspects in terms of becoming successful. The internet is full of opportunities where you can advertise your business. But, what about offline advertising?
Offline...
Step by Step Guide for Marketing to Lazy People
Step by Step Guide for Marketing to Lazy People by: Gary Huynh I'll show you how to win the hearts of lazy people and get them to be your loyal fans. People are simply lazy and if you keep this in mind whenever you're creating a marketing...
|
|
| |
|
|
|
|
|
|
Web Site Strategies that Work!!
How effective are your current strategies and content?
* Are there clear and measureable business goals and outcomes behind your Web site, and for each major page or section? How will you evaluate your success?
* Have you defined all the target audiences for the site, and the "languages" they speak? Do you have compelling benefit statements, testimonials, case studies?
* Does your home page appeal to each of your target markets and audiences? Does it effectively direct them to appropriate areas of your site?
* How compelling are the "calls to action" on each page? Is it easy to interact with you?
How can you take your online business to the next level?
* Is your site making the best use of available technologies? How will you stay on top of online developments in your field? Are all appropriate staff involved?
* Does your content effectively position the expertise of your business? Are there media or public relations outlets that you could tap for
wider promotion?
* Are you taking full advantage of "real-world" opportunities to promote your site?
* Does your business offer other services or customer support functions that you could provide online? Are there further efficiencies that you could achieve?
* Review your contact databases and your use of e-mail to support your marketing. Do you have clear opt-in and privacy policies?
Do you regularly review your Web traffic reports?
* Are there any obvious patterns in your traffic, or the paths your visitors follow that you could capitalize on, or need to change?
* What are the top exit points from your site? Where are you losing conversions?
* Which external sites link to you? Are these appropriate? Are you generating sufficient return on investment for paid online advertising?
* Do the search phrases for your site suggest ideas for new areas of business development?
About the Author
The author is a HR consultant working in SE asia.
|
|
|
|
|
|