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Informative Articles

10 Article Writing Quirks
Much has been touted about the effectiveness of article writing in the promotion of their business. While everyone raves about its benefits I’ll look into a few quirks. 1) Too much junk- You can’t even imagine the amount of rehash...

7 Rules To Success Through Affiliate Programs
Copyright 2005 Chris Stirling Thousands of people have quit their JOBS and started earning money exclusively online. There are a lot of ways you can do it on the Internet... such as creating your own products, offering a service, licensing...

Choosing An Affiliate Marketing Program
If you are new to affiliate marketing, you are probably overwhelmed with the number of programs available out there for you to join and promote. This article will provide a guideline to help you choose the right affiliate program for yourself. In...

How to Become A Clickbank Super Affiliate
Making money through affiliate marketing is one of the most rewarding careers one could ever have. What's good about this business is that anyone can join and make their way to success. Affiliate marketing has been known to be...

The Internet is Great for Home Business
Home business and work at home opportunities have always been around and always will be. While there are many scams designed only to take your hard earned money there are also many legitimate home business opportunities for entrepreneurs who want...

 
Web Site Strategies that Work!!

How effective are your current strategies and content?

* Are there clear and measureable business goals and outcomes behind your Web site, and for each major page or section? How will you evaluate your success?

* Have you defined all the target audiences for the site, and the "languages" they speak? Do you have compelling benefit statements, testimonials, case studies?

* Does your home page appeal to each of your target markets and audiences? Does it effectively direct them to appropriate areas of your site?

* How compelling are the "calls to action" on each page? Is it easy to interact with you?

How can you take your online business to the next level?

* Is your site making the best use of available technologies? How will you stay on top of online developments in your field? Are all appropriate staff involved?

* Does your content effectively position the expertise of your business? Are there media or public relations outlets that you could tap for


wider promotion?

* Are you taking full advantage of "real-world" opportunities to promote your site?

* Does your business offer other services or customer support functions that you could provide online? Are there further efficiencies that you could achieve?

* Review your contact databases and your use of e-mail to support your marketing. Do you have clear opt-in and privacy policies?

Do you regularly review your Web traffic reports?

* Are there any obvious patterns in your traffic, or the paths your visitors follow that you could capitalize on, or need to change?

* What are the top exit points from your site? Where are you losing conversions?

* Which external sites link to you? Are these appropriate? Are you generating sufficient return on investment for paid online advertising?

* Do the search phrases for your site suggest ideas for new areas of business development?

About the Author

The author is a HR consultant working in SE asia.