|
|
|
10 Great Search Engine Optimization Tools for Your Online Success
The Internet promotion of every company is related to the search engine positioning of the site. The positioning is important for your books, products and services to be easily found online.
Search engine position is the place which a site...
5 Compelling Reasons to Choose a Wellness Opportunity
I actually have two separate online businesses -
Selling wellness products and
Selling digital information products (eBooks)
Because I can look at things from both perspectives, I often tend to compare the two businesses from...
Connecting Your Offline Business to Your Online Business
These may sound like no brainers, but you'd be surprised. No matter how high-tech your business has become, there is no doubt you still have some non-electronic aspects of your company. These are things like your business cards, stickers, and work...
Network Effectively Online
There are many ways to boost your business online - writing
articles, search engine optimization, acquiring incoming links -
the list goes on; but one of the best ways which is often
overlooked is to find forums relating to your line of...
To Optimize Or Not To Optimize
Excessive optimization could be considered a sickness depending on context. Look up compulsive disorders in the Diagnosis and Statistical Manual of Mental Disorders (DSM-V) and over- optimization fits the description fairly well. So, should...
|
|
| |
|
|
|
|
|
|
Web Site Strategies that Work!!
How effective are your current strategies and content?
* Are there clear and measureable business goals and outcomes behind your Web site, and for each major page or section? How will you evaluate your success?
* Have you defined all the target audiences for the site, and the "languages" they speak? Do you have compelling benefit statements, testimonials, case studies?
* Does your home page appeal to each of your target markets and audiences? Does it effectively direct them to appropriate areas of your site?
* How compelling are the "calls to action" on each page? Is it easy to interact with you?
How can you take your online business to the next level?
* Is your site making the best use of available technologies? How will you stay on top of online developments in your field? Are all appropriate staff involved?
* Does your content effectively position the expertise of your business? Are there media or public relations outlets that you could tap for
wider promotion?
* Are you taking full advantage of "real-world" opportunities to promote your site?
* Does your business offer other services or customer support functions that you could provide online? Are there further efficiencies that you could achieve?
* Review your contact databases and your use of e-mail to support your marketing. Do you have clear opt-in and privacy policies?
Do you regularly review your Web traffic reports?
* Are there any obvious patterns in your traffic, or the paths your visitors follow that you could capitalize on, or need to change?
* What are the top exit points from your site? Where are you losing conversions?
* Which external sites link to you? Are these appropriate? Are you generating sufficient return on investment for paid online advertising?
* Do the search phrases for your site suggest ideas for new areas of business development?
About the Author
The author is a HR consultant working in SE asia.
|
|
|
|
|
|