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Are Search Engines Worth It Any More?
The “Number One” Question – the question that I (and probably every other Internet marketing expert on the planet) am most frequently asked:
“How do I get to be Number One in the search engines for widgets? After all, my company is...
Deadly Online Marketing Mistakes You Must Avoid
It seems like every time you turn your head today you'll find
someone who's involved in online business. And indeed, ANYONE
can profit online, providing that you learn to avoid the DEADLY
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How do I promote my Website?
How do I promote my Website? If you are a small business owner with a website, chances are you have wondered how best to promote it. You might wonder if people are going to be able to navigate to it or if it will be popular. Of course, you’ve heard...
Interviews with Well-Known Ezine Writers #2: - John Colanzi
MS: John, you must be one of the most prolific Ezine Writers on the Web - I see your articles nearly everyday in the article lists and in dozens of Newsletters. How long have you been writing Ezine Articles?
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Promoting your Business Website - Where to Begin?
Website promotion is certainly a main focus of all business owners and their respective Web sites; however it is not something that happens overnight. This is because once you have a new Web site it takes a bit of time before search engines upload...
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Wealth is in the Eyes of the Prospect
Copyright 2005 Craig Friesen
If you do any browsing of online home business sites or Internet marketing, you will surely have seen this message is some shape or form: "quit your job and become wealthy working from home...let us show you how!" In fact, most of the people who will read this article may have promoted a product or home business opportunity with a similar sales line or a variation.
What many do not understand is that wealth can be defined in different ways. A dictionary definition of wealth is: 1. riches; large amounts of money or worldly possessions; 2. an abundance of anything.
Your typical advertisement promoting an online money-making opportunity focuses mostly on the first definition - a large bank account and luxury items to your heart's content.
Home business opportunities, on the other hand, tend to focus more on the 2nd definition. Here are several examples of how wealth is used as "an abundance of everything" in online marketing:
- quit your job / fire your boss (wealth = more independence and control)
- work at home / work from home (wealth = more time for family and self, with flexibility of schedule)
- earn extra income / need help paying the bills? (wealth = more discretionary income).
The implications of this observation for us marketers are that you can promote the same opportunity in different ways and by doing so expand your market. Let's say you have a home business
opportunity that involves selling a health product. The 2 most obvious ways to market the opportunity is to interest persons who use the product as well as those people just looking for some kind of home business. Your promotional material will be different for the 2 types of recruits - one that promotes the opportunity primarily, and the other that says, "you use the product, why not earn some money selling it to your friends?" You could also promote the opportunity as a means to luxury - the first definition of wealth. Design your promotional material to highlight the possibilities of residual income.
The point is, no matter what the opportunity, you can widen your prospective market by designing variations to your promotional material. Splash pages are a great way to accomplish this. Optimize the keywords and graphics to focus on one segment of your marketing instead of trying to attract them all. You might also want to prepare matching landing pages so tha tyour prospect doesn't think they ended up in the wrong place.
If beauty is in the eye of the beholder, then wealth is in the eyes of the prospective recruit. Understand what your prospects are looking for and promote your business opportunity accordingly.
About the Author
Craig Friesen is a freelance writer and Internet marketer, living in rural Saskatchewan. Visit FreedomdreamR.net for business opportunities, webmaster resources and to sign up for the free business newsletter.
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