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Click Your Way to Sales: 4 Steps to Maximize Your Traffic Exchange Program
Many webmasters use a common service, called free traffic exchange programs, to increase hits to their sites. Also known as start page exchanges, these websites promise free traffic to you, in exchange for your visiting other...
Finding the Right Product for Niche Marketing
You've done your research and now understand that your best shot
at success as an internet marketer is with niche marketing. By
finding underserved niches and providing them with a good
product, you'll be able to reap significant financial...
How To Effectively Use Offline Advertising To Build Your Online Business
First of all let me say that having spent the past 20 years working closely with small businesses I know exactly what works when it comes to offline advertising.
What I have found today is that online businesses have a built in...
If You Sell Anything Online Your ePockets Are Being Picked
You and I are a lot alike. We are both software publishers and eBook authors getting hosed on a regular basis. You and I, my friend, are victims of software piracy that accounted for over $24 BILLION dollars in lost revenue over the last...
Promotion Techniques
So you’ve done it! You’ve poured your heart and soul into the perfect design, the perfect concept, THE perfect website. Don’t stop there. I have seen countless websites – perfectly good websites sitting out there on the web, looking pretty – but...
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How do I promote my Website?
How do I promote my Website?
If you are a small business owner with a website, chances are you have wondered how best to promote it. You might wonder if people are going to be able to navigate to it or if it will be popular. Of course, you’ve heard you need to submit to search engines, but which ones? How many? The more the better, right?
Wrong. In fact, if you have been trying to promote your website by making sure that it is listed with each one of the 500-plus search engines out there, you have only been wasting your time.
The fact is, over 93 percent of traffic on the web passes through only the top ten search engines and directories – you know, the major ones, like Google, Yahoo, and Ask.com. Only 6 percent passes through other, non-major search engines. If you are already listed with the 10 most popular engines, you have exhausted that route to website promotion.
So what else can you do to promote your website? Take advantage of reciprocal links. Reciprocal links are established when you make an agreement with another website that you will establish links to it on your site and vice-versa.
For example, if you
own a dog-training service, possible reciprocal link websites would include manufactures of dog foods, training tools, and local vets or pet groomers. That way, their customers become aware of your unique services, and you get increased exposure.
When targeting sites for reciprocal links, think big, not small. Why link to a bunch of sites with much less traffic than yours? Target sites that have more traffic than yours. Of course, there is nothing wrong with establishing a few links to smaller sites – after all, reciprocal links are intended to help both websites succeed.
When considering website promotion, do not neglect the design aspect. Make your site attractive, professional, and above all else user-friendly, follow the steps set forth above and watch the volume and quality of your web traffic grow.
About the Author
Alan Richardson publishes "Successful Marketing Strategies" an informative newsletter full of internet marketing strategies.
Find out how you can get all the services and products you need for an online business at: Home Business Discovery
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