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Ethical Promotion - Because it's YOUR Reputation!
Have you ever bought something someone recommended and then thought, "Man, was that a waste of money!". I certainly have! Did that experience make you less likely to take that person's advice again? Of Course it did! Why would I want to take the...
Get indexed by Google's Googlebot right away, the right way
Everyone in the online world knows extremely well that the most
sought after traffic to one's site comes from a Google search.
Folks, 80% of searches on the internet are done in Google.
In theory, it is simple - if you have something...
Link To Get Traffic - Not Search Engine Rankings!
There have been a lot of changes on the web since I wrote the first edition of "Power Linking Your Way to 1 Million Hits" in 2002. Back then I told everyone that the only thing that will never change, despite search engine shake-ups...
Security Issues Everyone Should Know About Online Shopping
While there is no foolproof way to ensure that no one will EVER access information you don't want them to, there are several very effective steps that you can take to minimize the risk. When passing sensitive data like credit card numbers,...
These are the Big 5 Internet Opportunities!
All internet business ideas and concepts essentially fall into one of the categories below.
Therefore to help you come up with your novel online concept, examine the big 5 below for guidance with conceptualizing your business model.
There is...
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Optimized Press Releases: When Public Relations Equals PageRank
A while ago we got our brand new company domain up from PageRank
of 0 to a very healthy PageRank of 5 in under two months?
Yes, we know PageRank doesn't mean much, except in terms of
branding. But it does give some indication of how effective your
link-building techniques are. So what was so remarkable about
the way we achieved a decent PR in a short time?
It was more the fact that we used very sound techniques to make
that happen. No reciprocal links, no link buying, no techniques
that could get you banned. Just completely legitimate methods
that you can use time and again to build links to your own
website.
Why Press Releases?
Among the most effective techniques that helped us build quality
links to our website was the use of press releases. In fact,
using an optimized press release is such a powerful method of
building links that we now recommend it to all our clients.
Just the single press release here helped us build links not
only from high-PR press release sites, but also from competitor
sites where our news was syndicated.
http://www.seoandmore.com/media/press1.htm
Competitor Sites? How Do You Do That?
Well here's the secret (if you want to call it that). One of the
best sites to submit your press release is on PRweb. Using the
$80 option, you can get your release syndicated through Yahoo!
News so that it gets picked up and syndicated on a lot of other
sites related to your theme or topic.
Result: You can get up to hundreds of theme-relevant links
pointing back to your site in just a few hours after your press
release has been syndicated. Many of these sites could be your
competitors.
Imagine having your competitors working to build links to you.
What more effective link-building tactic could there possibly
be?
Of course, once your link on Yahoo! News vanishes, your link
popularity (and PageRank) could drop. But that didn't happen to
us, because we
recommend that you always build redundancy into
your link campaigns. So we use article marketing and directory
submissions to continue to build quality links to our sites.
Why The New Google Loves Press Releases
One of Google's recent patents states that it intends to monitor
news stories, an indication that the new Google gives more
weight to stories and links appearing on news sites.
But building quality links to your site is only one of the
benefits of using press releases. They are an effective tool to
use in an online PR campaign and have benefits that reach far
beyond boosting search engine rankings.
A well-written optimized press release can:
* Create publicity for your company * Draw attention to new
products and promotions * Get you in the news for the right
reasons * Boost visibility in your industry * Boost your reach
and influence among your target audience
Some marketers are touting press releases as the new "blog and
ping" alternative to getting indexed in the search engines? We
wouldn't go so far as to call them that.
But if your business could benefit from the right kind of links
and online visibility, press releases may be just the tool your
organisation needs.
Priya Shah is a partner in the search engine
marketing firm, SEO & More and writes an SEO blog .
This article may be reprinted as long as the resource box
is left intact and all links are hyperlinked.
About the author:
Priya Shah is a partner in the search engine
marketing firm, SEO & More and writes an SEO blog .
This article may be reprinted as long as the resource box
is left intact and all links are hyperlinked.
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