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How to get the best shopping deals over the Internet?
How to get the best shopping deals over the Internet? Online shopping has taken over the Internet by storm where convenience and simplicity has replaced, or at least complimented, more conventional shopping in specialty stores or malls. Although...
How to improve your search engine position
When promoting your website, the importance of submission to major search engines cannot be overstated. "46% of web-users use search engines to first find a website."1 They won't find yours unless it features in these engines. Getting a good...
Starting your Own Autopilot Home-Based Business
It's a cruel world out there. Hundreds of thousands of hard-working Americans lose their job every year. Tragically, ordinary people get disillusioned by sleeping on the idea of a "dream job" when they could cash-in tremendously from the...
Top Ten Promotion Checklist for Business Success
Top Ten Promotion Checklist for Business Success Judy Cullins ©2005 All Rights Reserved. Business slow? Promotion efforts for your coaching practice or other service business not working as well as you hoped? We don't know what we don't know....
WORKING WITH AFFILIATE PROGRAMMES
Copyright 2005 Robert Evans
Affiliate programmes are springing up everywhere and cover every type of product or service imaginable. Some incorporate fully automated systems that sell high volumes of hard products all over the world. Many have...
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Local results provided by search engines point customers in the right direction
Local customers know where to find local businesses...the Internet. Through search engines and directories, the Internet provides a quick and easy place to choose a local merchant or business.
Just because the Internet is worldwide doesn't mean local businesses can't benefit from having a website and a presence in the search engines. Realizing the benefits of local searches Google recently launched “Google Local.” This feature allows searchers to enter in their zip code and search using keywords. When the results are returned they provide the address and phone number of the businesses. Google and MapQuest have partnered to provide maps and directions to the locations that are returned in the search. Yahoo, AOL and MSN also have local capabilities.
The Kelsey Group and ConStat have found that 70% of US households use the internet to shop for local products and services. http://www.imediaconnection.com/news/5319.asp
More and more people are turning to search engines and online yellow pages to search for local companies. A website allows for business owners to
provide more information about their products and services than a full-page ad ever could.
An important update to make for your site is adding your physical address to your site pages, in the footer perhaps. This will ensure that the search engine's indexing spider or bot pick up the address for inclusion in the search engine. Search engine optimization (SEO) is also important so that not only is your address being pulled for inclusion in local results, but your site is found for the correct terms that describe your business. SEO can be performed on an existing site or as part of the development of a site. Local Search Engine Optimization
About the Author
Alyssa Duvall is an Internet marketing and a Search Engine Marketing Specialist. She provides proven results for Website promotion. More articles can be found at http://bigoakinc.com/seo-articles/seo-articles.php
This article may be freely reprinted as long as all links and author information remain.
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