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Informative Articles

5 Compelling Reasons to Choose a Wellness Opportunity
Copyright 2003 Priya Shah I actually have two separate online businesses - 1. Selling wellness products and 2. Selling digital information products (eBooks) Because I can look at things from both perspectives, I often tend to compare the two...

A Beginner's Checklist to Promoting an Online Business (Part 2)
This week we continue with Part 2 of our 3-part series on how to market your online business. Part 1 is available at http://onlinebusinessbasics.com/articles/checklist1.html . As much as we all love free stuff, an Internet business is still a...

Google's Next Big Move
November 2003 might go down in history as the month that Google shook a lot of smug webmasters and search engine optimization (SEO) specialists from the apple tree. But more than likely, it was just a precursor of the BIG shakeup to come. ...

New Medium, New Rules
Life is thought to have begun on Earth somewhere around three billion years ago, and of all the species, only an estimated one in a thousand is still alive today. Academics continue to debate over whether this is a natural part of the...

"Work Those Affiliate Programs and Make Some Cash!"
So you've joined your first affiliate/associate program and slapped that big old banner on your site. All you have to do now is sit back and wait for the bucks to come rolling in. Not so fast there, Bucky...there's a lot more to making money with...

 
Online Shop Promotion Tips

Promote Your shop! Nobody will buy if they don't know it's for sale.

The most popular question on our customer service line is "How do I promote my shop?" It all depends on who you want to sell to, how you communicate with your audience and what you want to sell. Here are a variety of ways to promote your online shop.

Best Methods for Online shop Promotion

Showcase your products There are two methods to promoting your shop. One is to create a simple shop link on your site that says "Store". But here's a question for you: How many times have you ever clicked on a link that says "Store" without knowing what's in it? Chances are not a lot. People are most likely to visit a shop if they know what the products in the shop look like.

Grab your audience's interest. Incent them to visit your shop by spotlighting your products. Show off photos of your products or display the designs you've created on your homepage. Your images will encourage users to visit your shop to see the various products you have available.

Examples: Disinformation, Sequential Tart

Create a website community It's important to educate your audience on the background and mission of your website. Don't expect high sales in your shop until you've done that. People buy merchandise from websites because they relate to that community and want to support it. To them, it's more


than a mug or T-shirt, it's about being part of your Web community.

Example: Care2, WWRF

Talk about your products and designs Most upscale retailers and catalog companies go beyond just displaying the items they sell. Many set the shopping mood by telling stories about their products and letting customers know about their origins.

Tell your audience stories about each design. Where did it originate from? What does your design stand for? Why should they want to buy it?

Example: MyDogMurphy.com, WilWheaton.net

Basic Ways to Promote Your Online shop

Banners and Buttons If you need a basic way to promote your shop, add a banner or button that lets people know about the products you are selling. Need banners/buttons for your site? Visit our banners & buttons page and you can start promoting your shop TODAY.

If you plan on creating your own banners and buttons, the best message to have is to let your visitors know that they will be supporting your site by shopping at your shop.

World's Largest T-Shirts, Caps, Mugs, Cards, Stamps, Music and Games online Store

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123Store - World's Largest T-Shirts, Caps, Mugs, Cards, Stamps, Music and Games online Store