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Part 1

No business can survive the long run without some form of consistent advertising. As advertising result, most business owners will eventually consider using advertising to promote their business.

Online parties are hot right now. The internet is hot, getting hotter, and the same person that may no pick up the phone to call you for your services, can’t wait to check out your website and see what you are offering before they check in.

Although we focus on internet marketing for our tourism business, but remember that no matter how many prospects are online, they still spend the majority of their time offline, so how you can attract that target market where they spend most of their time… offline? Therefore, a part of your online marketing strategy is…offline marketing, in order to find that offline traffic and getting them to our website.

In fact, on many occasions, advertising website marketing budget can be spent just as effectively using offline method as it can be using online methods. Offline marketing method provides a cost effective way to gain new customers, and website branding seems to be much more successful using offline method such as TV and Radio.

OK you’ve ready to do some offline promotion for your website. What’s next?

Think about the “why”. Why do you want to promote offline? Do you want to make sale? Or do you want people to visit you site? Personally, I think getting people to your site is going to be the most realistic objective of most offline promoters.

Think creatively. You’ve known why you are doing it. Now how can you get your URL out to the offline masses in a creative way? Before read the next part of this article, try to build your own list!

Think cheaply. Look for low cost or no cost ways to promote your website offline. They are out there.

Online and offline must be integrated for maximum effect.

Online + Offline = Complete Traffic Building Effort!

Now, we will go across all the helpful techniques which is being used successfully by different tourism – related business in their website offline promotion strategy.

How to choose a Domain Name for offline promotion

Your URL is maybe is most important one demands to promote. The basic rule behind any offline promotion campaign for your website is, of course to get your website visited more often and if your sale message is good enough to get more sales from these extra visitors. This can only be done by getting the address of your site “out there” and visible to lots and lots of people. It’s for the reason that your URL is very important, it’s your core ingredient in the offline world, and the amount of exposure it receives will make or break your offline campaign.

Alan is the lead developer for InfoServe Media, LLC (www.infoservemedia.com), a Web development company that specializes in Web site design, hosting, domain name registration, and promotion for small businesses.

“To begin with, there are two main classes of domain names, gTLDs (general Top Level Domains) and ccTLDs (country code Top Level Domains).

The seven original gTLDs are .com, .net, .org, .mil, .edu, .gov, and .int. As of the writing of this article, seven new gTLDs are in the process of being launched by ICANN, the governing body of TLDs. They are .aero, .biz, .coop, .info, .museum, .name, and .pro.

The gTLDs were developed to represent specific types of entities, such as commercial organizations (.com), educational institutions (.edu), or cooperatives (.coop).

The ccTLDs were developed to represent entities from specific regions, such as the United States (.us), France (.fr), or Japan (.jp).

In most cases, if you find the right registrar, you can register a domain name with any extension, no matter why you need the name or where you are based.

Does this mean you should though? Unless you need to protect your intellectual property rights in a name, probably not. The best choice by far is a good solid "dot com".

Why? Because people are familiar with it, and it's what people associate most with Internet addresses. This is very important in offline advertising, because if a potential customer sees your Web address, he or she will likely have to remember that address when it's time to pull up the old Web browser to visit the site.

So generally speaking, a domain name ending in .com is most desirable for offline advertising.

Several other important issues to consider are the domain name length, use of hyphens in the domain name, and the name's overall "readability".

The domain name length can have a direct impact on how effective that name is at driving traffic to a site. As you can probably imagine, the fewer the characters in a domain name, the better.

The use of hyphens in a domain name can have a negative impact on a name's effectiveness, so they should be avoided if offline advertising is planned. A name's readability should also be taken into consideration when planning offline promotions.

Do the words run together confusingly?

Are the letters positioned in such a way that the name might be misread? If so, capitalization can be used in print to eliminate some of the confusion.

So what if you've already registered a name and you find another name that you think would work better for offline advertising? That's simple. Register the new name, and get your host to set up an "alias" that will direct any traffic the new address receives to your existing Web site”.

One thing we must consider is: our website should have a banner (a standard 468x60 or larger banner works best) at the top of every page with your website address clearly visible on it.

The reason behind it is that many prospect prefer to print out larger web pages with your tour itinerary, services list, helpful guidelines and soon…and read them later and then keep them for reference rather than read them online as they’re surfing.

They will do the same thing with other website of your competitors, so they often have a list op printed pares to do the comparison. Without your URL on your banner people may reread your content but seldom revisit your website due to them simply forgetting the website address and you may have lost a customer.

You can see my www.tourism-internetmarketing.com banner as a good example.

Read the second part.

http://www.tourism-internetmarketing.com/offline_promotion/tourism_offline_promotion_davidkan1.htm

About The Author

David Kan is the CEO of T-IM.com. He and his staff has spent long time to assist the development of tourism industry in the internet global market. He highly welcomes the contribution from all tourism partners to create a useful tourism community at the website www.tourism-internetmarketing.com. Quickly join in the website to enhance your internet sale as well as help other partners.

T-IM.com is the largest global Free tourism internet marketing resources with 57 & more online tools and forum to help tourism industry enhance their internet marketing result.

Want to enhance your internet marketing strategy. Download FREE ebook of: "Tourism internet marketing: Hidden Techniques Revealed"

http://www.tourism-internetmarketing.com/ebook/tourism_internet_marketing_ebook_download.htm

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davidkan@tourism-internetmarketing.com