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AFFILIATE PROGRAM AS IT SHOULD BE
AFFILIATE PROGRAM AS IT SHOULD BE ------------------------------------------------------------ copyright (c) Pavel Lenshin ------------------------------------------------------------ Every off- or online business has a target of growing its...
Four Simple Steps to Improve Your Sales Copy
You know what its like, you're reading the sales material about a product you're considering buying, but, as you read, all these questions seem to pop into your mind, but there's no-one there to answer them, so you shelve your plans to purchase. If...
How I Write Articles For Profit
Copyright © 2005 Steve Shaw Most Internet marketers worth their salt know how effective articles can be to generate promotion for their web sites. The major problem for many is simply writing the article. This article shows you the exact steps I...
How To Effectively Use Offline Advertising To Build Your Online Business
First of all let me say that having spent the past 20 years working closely with small businesses I know exactly what works when it comes to offline advertising.
What I have found today is that online businesses have a built in...
The (Not So) Shocking Truth About Getting A High Search Engine Ranking
I have seen my site hit #3 at Google, and some of my fellow entrepreneurs are wondering how I did it. Well, it's no big secret, and it won't cost you anything but your time. Here's what I did: 1. I searched online for information about the title...
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My Vision of Multiple Streams of Income, Part 2
Copyright 2005 Peter Dobler
A while back I wrote a little article called “My Vision of Multiple Streams of Income”. After receiving several emails asking for a sequel and sharing more real life experience I decided to give an update on my journey with SFI and Stone Evans’ PIPS system.
As I mentioned in my last article I went off a good start with this system and I honestly can attest it really works. The only negative thing is, if you want to call it this way, that I put a lot of effort into this project. The system is designed to run on autopilot, that’s great. But until you’ve reached a certain level of visibility, you need run your promotions around the clock. I’m almost there.
As an example: I run several Google AdWords campaigns to promote my website and SFI. The reason for this is simple. This is a highly competitive market and achieving high rankings with the major search engines takes a long time and due to the rough competition you won’t be able to reach the top without a few backdoor tricks.
So I took the route of actually spending some advertising money and in return I have a wide spread exposure. Remember the baseball movie with Kevin Kostner “Field of Dreams” with the famous remark “If you build it they will come”? Unfortunately this is no longer true for the internet.
Back to the topic of controlling the advertising cost with Google AdWords. I closely track my expenses and I keep a lit on it if it gets too high.
The tricky part is to decide when it is too high. I don’t have an answer for this. For me it means whatever I’m comfortable with. Because you’re building residual income and you’re not aiming for a single sale. This is hard to gauge. Conversion rates are useless, although my conversion rate so far is over 20%. That is pretty good from what I read about this topic. What this number means in
subsequent income has to be determined.
I also tapped into the extensive library of SFI’s partner IAHBE. At first I just joined this organization because it guarantees my position in the SFI network. But after researching their services and utilizing their benefits like free mail leads, I have to say that this is a great institution. It’s worth every penny of your monthly fees.
Speaking about value-added services and benefits. The one thing I’m truly impressed with is the quality and consistency of the marketing material offered by SFI. The wealth of online and offline marketing material can be overwhelming, but if you use it appropriate it is a very effective tool. Of course SFI also offers quality products and services, which makes it easy to sell.
By using Stone Evans’ PIPS (Plugin Profit Site) system I could maximize these efforts. I’m selling all sorts of products and I already received several commission checks through my affiliate program with Clickbank. This is a huge affiliate provider for electronic books and software. My job is to attract customers to the products and then the manufacturer or author of the product does all the selling and credit card processing. As soon as the credit card is processed I receive a commission, which varies between products.
After about 3 months of running this business I would say that I’m still a little bit negative with my finances, but this is due to my extensive Google AdWords campaigns. By not counting this, I’m actually making some money. Nothing to brag about, but maybe in another 3 months my tune might change.
Please send me an email if you like to hear an update more often.
About the Author
Peter Dobler is a 20+ year veteran in the IT business. He is an active Real Estate Investor and a successful Internet business owner.
http://www.mypluginhomebiz.com
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