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A Free articles marketing campaign is an investment that requires patience
One of the greatest causes for failure in any marketing campaign, is the lack of patience so many entrepreneurs display. In a way it is not really surprising that most of us are not patient. The net is full of instant-fix solutions being advertised...
How To Create 2 Super-Profitable Email Publications
Is it really an impossible dream to generate an obscene amount
of money online? Is it all hype? Or is it indeed possible to
make millions from an email publication or two?
Great American legends like Henry Ford became famous by...
"How to Make Money Online...Driving your Car."
Here's an alluring income generating strategy, that's widely adopted by top MLM Agents, Small Firms, Entrepreneurs and Marketers in virtually any field of industry. It still amazes me how most Internet entrepreneurs overlook this ‘no-cost',...
Spiders 101 What are Spiders and How do they Work?
When I first came across this word “spiders”, I had no clue what it was, what it did, or how it worked. (We’re not talking about the hairy 8-legged creatures). I decided to conduct my own research and to talk to some webmasters to get a better...
The Idiot’s Step-By-Step Guide To Blogging for Profit
Blogging is easy, blogging is fun. And what’s more…it can help your business in a lot of ways. A blog is a frequent, chronological publication of personal thoughts and web links in the cyberspace. You could call it an e-diary where you can register...
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Is Your Website Search Engine Ready?
So you've finished your website and think you're ready to submit it the big-bad search engines? Not so fast Mister. Before submitting there's a few details you're going to want to check to make sure the search engines index your site correctly. These guidelines are not "magic formulas", but if you pay attention to these details it will help the search engines give your site a better and more accurate ranking.
Let's take them one by one:
1) TITLE TAGS- I've seen too many title tags like this index.htm This is a waste of a perfectly good title tag. Make sure you have a descriptive title on every page of your site. You should repeat your most important keyword 2 or 3 times for maximum relevancy, but make sure the title makes sense and is not just a jumble of keywords. For example if your site was a bike shop a good title might be; "Bicycles for kids and adults browse our online catalog of bikes or choose one of our bike repair services." I think you get the idea.
2) KEYWORDS- Placed inside of meta tags which look like this
Separate your keywords with commas or spaces, not both. Use upper and lower case and plural versions of your
words.
3) DESCRIPTION- Placed inside meta tags and looks like this;
Once again you'll want to repeat your most important keywords 3 or 4 times max and limit the total length of the tag to between 20-25 words. Make sure it sounds good as many times this is what shows up in the search engine results page and you want to entice people to click through to your site.
3) TEXT- Many search engines will concentrate on the first 250 words of your text when looking for keyword relevancy/ density. Try to work your most important keywords into the text as much as possible to give yourself a boost.
For search engines that don't use meta tags they will choose part of your text as the description that shows up in their results page, so make it good.
Remember these tips will help your site when being indexed by the search engines. They are not a "magic pill" and will not put you in the top 10, that's a topic for another article. But by keeping these guidelines in mind and adhering to them your site will stand a better chance with the search engines. To learn more about search engines and how they work visit http://www.searchenginewatch.com/
About the Author
Merle's Cyber Promotions (MC) http://www.mcpromotions.com Creating Visibility Online for Small Business... because just having a site isn't enough. Visit the site to receive FREE e-books packed with marketing & promotional tips that will help your site get traffic. Also subscribe to MC Promotions Press Newsletter to subscribe mailto:subscribe@mcpromotions.com
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