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Affiliate Marketing Basics
Affiliate marketing is one of the fastest growing ways to make money on the Internet. You can become an affiliate for any number of thousands of companies. Most of the time it is quick, easy, and free to join. To start with, you basically sign up...
Getting A Solid Internet Marketing Foundation
As we look at building our online businesses, many of us acknowledge, early-on, that we don't know it all. Those who don't, are almost certain to fail because they often attempt to apply techniques that simply don't work online - to...
Paris Hilton? Your online marketing fails because you market as if you were Ms Hilton
Are you Paris Hilton? Is your name instantly recognizable when mentioned anywhere in the world? Is your name always at the top of search engine’s most popular key word lists? Are people bound to react at the mere mention of your name anywhere? Are...
Tips for SMB Web Site Promotion and Optimization
What is site optimization? Site optimization is a number of actions aimed at enhancing the efficiency of a Web site performance. A Web site’s typical functions include business representation and awareness (PR), sales (B2C), and potential customer...
What you can expect from Search Engine
Search engines will be a way for you to generate from as little as 20% to as much as 60% of your business online (depending on what other marketing techniques you use). Since there are over 130,000,000 webpages in existence (yes that is 130...
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Online Business Press Release Writing Tips And Ideas
Press releases are one of the most cost-effective ways to get promotion for your online business. Many entrepreneurs
ignore this type of promotion because they don't know how to write a press release. It's important to promote your online business with press releases because of the media all over the internet. The following is a list of some common press release writing tips:
- your press release should sound like news, not an ad
- you should only send your press release to the media related to the topic of your press release
- keep your press release one page in length
- your header, contact information and release date should be at the top of your press release
- use short sentences and double space in between sentences
- your header and first few sentences should capture the readers attention
- you should tell a story and briefly mention your business, product or service in the body of the press release
- proofread your press release many times. Look for grammar and spelling mistakes.
Another reason entrepreneurs ignore promoting their online business with press releases is because they don't know what's newsworthy. Here are 16 online business press release ideas:
- new products or services you're offering on your web site.
- the results of an online survey or poll you've completed
- a virtual trade show or seminar
you're hosting.
- a free chat room class you're teaching
- your opening of a new web site
- an online award your business or web site has won
- a free e-mail newsletter you're publishing
- new online products or services you're giving away
- an online business association or club you're starting
- a famous person that's endorsing your business
- a major joint venture you're doing with another business
- a new book or e-book you wrote
- an expert or celebrity who's speaking in your chat room
- a fundraising event you're doing at your web site
- a new contest or sweepstakes you're having at your site
- major sponsorships you're doing online
You can get other press release writing tips and ideas by reading other businesses press releases, reading how to publications, talking to experts and visiting other media web sites. I hope this article persuades and helps you to promote your business through press releases.
About the author:
Wesley Atkins is the owner of http://www.reviewbooth.com/ - containing numerous web site marketing tips, articles, and reviews of marketing tools and software.
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