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Your Pink Spoon Promo Checklist
Copyright 2005 Alicia Forest
One of the most effective ways of getting people to discover and
try your products or services is by offering a Pink Spoon - a
taste of what it is that you offer. Pink Spoons come in many
forms: an ezine, an ecourse, an audio program, a special report,
etc., and they are usually free. It's a tried and true marketing
strategy that if you offer someone a free taste of what it is
that you do, they are much more likely to become a paying client
or customer down the road.
Once you've created your Pink Spoon, the next step is to market
it to encourage people to sign up for your list. The following
are 15 proven ways to promote your Pink Spoon:
__1. Your email signature. In your email signature (your name
and contact info that you put at the bottom of every email you
send out), include a link that goes directly to the sign-up page
for your Pink Spoon or to its respective autoresponder. Entice
people to click through with a compelling question, followed by
the link.
For example, one of my email signatures says:
"Are you exhausted from working 1:1 with clients, only to be
just getting by financially?
Don't give up on your dream of having a profitable business AND
time for a great life. Learn the secrets to leveraging your time
and talent by getting your FREE ecourse '5 Keys to Wild
Abundance in Your Business.'
Simply send a blank email to clientabundance@aweber.com or visit
http://www.ClientAbundance.com"
__2. Your website Make sure your sign-up form for your Pink
Spoon is prominently placed on the home page of your website, as
well as on every other page of your site. This way, no matter
what page your visitor lands on, you're giving them an
opportunity to opt-in to receive your Pink Spoon.
__3. Other people's ezines Ask to be mentioned and recommended
in other people's ezines within your niche. Offer to do the same
in return.
__4. Other people's websites Offer your Pink Spoon as a bonus to
colleagues' in complementary niches to offer to their lists.
__5. Testimonials you write Write results-oriented testimonials
for products or services you use and love. Give permission to
the owner to post your testimonial to their website. Include a
photo and/or audio for better results.
__6. Articles Write and submit articles within your niche. In
the author's resource box at the end, promote your Pink Spoon by
including the URL to your sign-up page or the email link to your
autoresponder.
__7. Discussion lists Participate in discussion lists where your
target market hangs out and
offer your Pink Spoon, following the
list's guidelines for promotions.
__8. Thank you pages On your thank you pages for purchases,
offer your Pink Spoon. Your customer may not have signed up
before buying your product or service and you want to give them
an opportunity to do so before they leave your website.
__9. Your sales copy Peppered throughout your sales copy, give
the opt-in form to sign up for your Pink Spoon. Most people
don't buy on the first pass, but they will likely sign up for
your free offering.
__10. Your business card On the back of your business card, tell
people where to go to sign-up for your Pink Spoon.
__11. Teleseminars Offer content-rich free teleseminars and make
it clear that your desired outcome is to have the registered
guests sign up for your Pink Spoon, not to sell them anything.
__12. Directories List your Pink Spoon in the directories that
are available to you via your membership in associations or
organizations, and any directories specific to the packaging of
your Pink Spoon. For example, if you offer an ezine, consider
listing it with The Directory of Ezines at
http://www.directoryofezines.com/
__13. Swap ads with others Offer to promote a colleagues' Pink
Spoon in return for promoting yours as ads within each other's
ezines. Run your ad for a minimum of three consecutive issues
for the best results.
__14. Tell everyone Don't forget to tell everyone on your
contact list about your Pink Spoon. Send them the link to your
sign-up page, and ask that if they cannot benefit from it
themselves to please pass it along to someone who would.
__15. Offer a free bonus. Offer a bonus or gift as an added
incentive to sign-up for your Pink Spoon. A special report, an
audio program, or something similar that is in a different form
than your Pink Spoon. For example, I offer my ezine as a bonus
for signing up for my free 5-day ecourse.
Remember: Never add anyone to your list without their permission.
These 15 tactics will help you promote your Pink Spoon and add
significantly to your list numbers. Just implement them
consistently, and you will grow an audience quickly and easily.
About the author:
Alicia M Forest, MBA, Multiple Streams Queen & Coach™, & Founder
of http://www.ClientAbundance.com , teaches coaches,
consultants, online entrepreneurs and solo professionals to
attract more clients, create profit-making products and
services, make more sales, and ultimately live the life they
desire and deserve. For FREE tips on how to create abundance in
your business, visit http://www.ClientAbundance.com
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