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Fight For Online Visibility
Would you like to prevent Internet users from visiting your website? You may feel that you're asked a silly question. But then think about why so many investors are silently watching how their web projects are doomed to invisibility from the outset...
“I Made $17428 in Profits Last Month” Thing
On many sites that consider themselves to be helpful to the community of people that try to make an income on the Internet you’ll find messages of this type. Those are similar to paid TV commercials for “internet informational” products with...
Link building strategies
Well, an effective link building strategy is not building some 50-100 back links with sites with 'X' PR. It is more of getting links from the informative websites that is visited often by the people who could be your future customers. In broad sense...
NEW TYPO3 EXTENSION FOR E-COMMERCE RELEASED: WEBFORMAT SHOP SYSTEM
09/05/2005, Spilimbergo, Italy Webformat srl has released a new CMS TYPO3 shop system extension. E-commerce has now its open source CMS, easy to use for web site administrators and web users. WEBFORMAT SHOP SYSTEM Webformat Shop System is a new...
Points to Consider before Web Promotion
Points to Consider before Web Promotion
Doing business online is not as easy as it seems! You may have the notion, with millions of prospective customers being only a click away, all you need is to build an eCommerce website and you will start...
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Writing Newsletters Online: How to Get it Right
A strange thing has been happening to newsletters online.
They have been turning into either a) promotional emails or b) web pages delivered by email.
I’m sure you know what I mean. Go back a couple of years and you could look forward to receiving your favorite newsletter in the knowledge that the newsletter itself would contain some great content...something you could read and enjoy, or learn from.
You could open the newsletter in your email and read it, from beginning to end. There were articles, reviews or just personal rant...well written and interesting.
In short, there was real value, right there in the newsletter.
These newsletters, where significant value lies in the body of the newsletter itself, are becoming harder and harder to find.
Instead, more and more companies and organizations are using their ‘newsletters’ as a promotional ploy to drive you to pages on their sites.
In one way, it’s understandable. As anyone with a newsletter knows, if you have one or two links to your site in the newsletter, your site traffic really spikes on the days you send out the newsletter.
When you see that, it’s tempting to optimize the entire newsletter – its format and content – as a means to drive additional traffic and generate more sales.
As a result, you now see numerous newsletters where an article is not included in its entirety. You simply get a teaser and a link to a page on their site. Or else you get a ‘newsletter’ that looks
just like the site interface, with all the various navigation links and promotional messages included.
This may be great if you want to maximize the traffic to your site each time you send out a newsletter. But there is a catch.
The catch is, if there is less value in your newsletter itself, your subscribers will quickly begin to become bored with it. After all, with a zillion other promotional emails cluttering our inboxes – why pay special attention to a ‘newsletter’ that is simply another sales pitch?
The real value of a newsletter that contains valuable content is long-term. You’ll get more word-of-mouth, you’ll get higher open-rates, and you’ll get long-term readers who look forward to your newsletter, for years ahead.
Is there a compromise? Sure there is. A valuable newsletter doesn’t need to be text-only without a single link, or devoid of any promotional elements.
Just make sure that every newsletter contains some valuable content, in its entirety. Give people a real reason to look forward to receiving it, opening it and reading it.
ABOUT THE AUTHOR
Nick Usborne is a copywriter, author and speaker. You can access all his newsletter articles on writing for the web at his www.ExcessVoice.com site. You'll find more articles and resources on how to make money as a freelance writer at www.FreelanceWritingSuccess.com
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