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Creating And Promoting Your News Letter
THE CREATION
If you haven't got around to starting a news letter, I will Let you know it's easier than you think! I will start on the pretence that you have already established your website. That means you already have a topic of...
No wonder it's so hard to make money on the Net.
NO WONDER it's so hard to make money on the Net! At a recent Internet Conference that my sons and I were teaching, I was reminded about one of the most serious problems that we all face in Internet Marketing, and that is information overload. ...
Price your eBook to Sell Well
Q. The big question asked me in teleclasses or client sessions is "How should I price my eBook?
A. The big answer is "it depends."
Here's seven tips to help:
1. Determine your audience's need and demand for your book. If your...
Utilizing Award Sites
Why Award Sites? Award sites are, in essence, directories that hand review sites, placing the ones with the most or best content and services at the top of the list. These sites are an excellent source of high quality, targeted traffic, and should...
"Work Those Affiliate Programs and Make Some Cash!"
So you've joined your first affiliate/associate program and slapped that big old banner on your site. All you have to do now is sit back and wait for the bucks to come rolling in. Not so fast there, Bucky...there's a lot more to making money with...
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Why This Is The Best Year Ever to Shop AND Sell OnLine
Internet shopping has been a fad for many. They tried it one year with minimal success and major headaches and stayed away from it ever since. There have been credit card scams, delayed deliveries, and confusion over orders.
But not this year.
E-Tailers are better prepared than ever to make your online holiday shopping fast, easy, and hassle free. Online security is better than ever. Retailers are offering super buys and deals like never before. Sites like http://www.clearancecrazy.com make it fast and simple to find the best deals. Retailers like eToys are sending email alerts to consumers every time they put items on sale. And consumers are learning quickly how to best utilize the internet for their holiday shopping.
So not only is this a great year for consumers, but for retailers as well. The following are great ways to increase sales and develop loyal customers:
* Run sales, offer email alerts, and invite site visitors to sign up for your mailing list. Make shopping at your e-site easy and fun. Brick and mortar retailers burn holiday fragrance candles and offer cookies and apple cider. Give your shoppers holiday music, decorated sites, and great buys.
* Advertise. Advertise. Advertise. Purchase classified and banner advertising on sites that give visitors holiday shopping recommendations. Advertise specific products or services in ezines that reach your niche market. Participate in joint campaigns with other sites. If you are a reseller for
someone else, find out if you have co-op advertising dollars available.
* Attain and maintain high rankings in the search engines. This is always important, but never so important as during the busiest shopping season of the year. If you are not good at this, and many people aren't, retain the services of a site promotion specialist like http://www.successpromotions.com. And make sure your site is search engine ready.
* Advertise via email to all your past clients, your leads, and everyone on your mailing list. You should be doing this regularly, but now it is more important than ever. Consumers are very savvy and they will go where they get the most bang for their buck AND where they get the best customer service.
* Don't oversell. Know in advance what your Christmas delivery ordering deadline must be to guarantee delivery and stick to it.
* Offer shipping alternatives that alleviate the Antrax scare. The US Postal Service cannot protect us from all evils. And this year, people are more interested in germ free delivery than they are saving money on shipping.
Friday, November 24, 2001 marks the beginning of the holiday shopping frenzy. Make sure you get your share of the market. Because this is the best year ever to shop and to sell online.
About the Author
Shannan Hearne is the President and Wizard of Success Promotions Internet Marketing Services. You can turn to the Wizard to build your e-business better. http://www.successpromotions.com
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