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3 Highly Effective Strategies To Power Up Your Business in 2005
Whatever your business resolutions may be for this year, you need to take action. Each day that passes by is lost profits if you don't do anything to improve your business. Everyone wants to have more and more success but if you just stay there...
A Free articles marketing campaign is an investment that requires patience
One of the greatest causes for failure in any marketing campaign, is the lack of patience so many entrepreneurs display. In a way it is not really surprising that most of us are not patient. The net is full of instant-fix solutions being advertised...
Proof - Critical For Your Online Success
Copyright 2005 Willie Crawford When people on the Internet read your webpages, or email promotions, they don't believe you. Before they even connected to the Internet, many had heard horror stories of people being ripped off, losing their entire...
Starting your Own Autopilot Home-Based Business
It's a cruel world out there. Hundreds of thousands of hard-working Americans lose their job every year. Tragically, ordinary people get disillusioned by sleeping on the idea of a "dream job" when they could cash-in tremendously from the...
What is LinkShare, And Do I Need To Use It?
Online affiliate marketing is one of the most effective, cheapest and fastest ways to promote merchandise. With millions of people getting access to the Internet everyday, there's a great chance for a merchant to introduce his products and services...
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Use Online Auctions to Promote Your Business!
When they first appeared on the scene, online auctions were used mainly by people looking to get rid of old heirlooms or collectors in niche markets (stuffed collectibles, etc.). Now, it seems like everyone is participating in online auctions. People are also beginning to realize that auctions can be a great way to promote a business and test products.
I have to admit it -- I'm an eBay junkie. I'm probably on their site at least 4 or 5 times a week, looking for items to add to my various collections, and the more I visit, the more I'm seeing businesses using online auctions in creative ways.
For instance, there are many people who have started to make their living solely through online auctions. However, if you don't want to become one of these "full-timers," you can still use online auctions to help you with your business. Here are a couple of thoughts on ways to do that:
* Use auctions to gauge new products. If you are considering adding a new product to your business, auctions are a great way to see what kind of demand there might be for it. Do an experiment -- put one of the products up for auction and see how many people bid on it (you might even be able to track how many people look at the auction without making a bid.) If you have good response from the auction, it can be a good indication that you should add the product to your inventory.
* Use auctions to determine prices. One question that I get a lot from clients is, "How much
should I charge for so-and-so?" If you have this kind of question, auctions can be a great way to gauge prices. Put your item on auction and see how much people are willing to bid on it. Don't just look at the high bid -- remember that there are some "insane bidders" out there -- rather, look at the maximum bids from all bidders to get an idea of what customers are willing to pay for your product.
* Link your auction to your business. Now, before I go any further, I have to warn you to read your auction service's policies CAREFULLY -- many services will not allow you to put a direct link to your web site in your auction description.
Even if you can't put a link directly in your auction, you might still be able to promote your business. For instance, many services will have an "about me" page where you can put a link to your business. Also, there is nothing keeping you from linking the sites in the other direction -- putting a link to your auctions on your web site, for instance.
One of the things that has always impressed me about the so- called "net gurus" is their ability to be creative in their advertising and promotion efforts. Online auctions seem to be a great candidate for that type of creativity.
About the Author
Ron Sathoff is a noted speaker and manager of DrNunley's http://InternetWriters.com He provides copy-writing, marketing, Internet promotion, and help for business speakers. Reach him at ron@drnunley.com or 801-328-9006.
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