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10 Easy Steps To A User Friendly Website
As a busy search engine optimization consultant, I don't have a lot of time to manage my website. But recently I learnt the hard way about the fickle nature of website visitors and the damage that having a user-unfriendly site can do to a business....
3 Super-tips To Build, Promote And Profit More From Your Website!
Are you happy with your website? (Does your business even have one?)
Does it 'perform' as well as you'd like?
I'm a professional web designer and I always try to influence the design of a client site with the following three so-called...
Double Your Income With This Best Kept Business Secret
What is the one element that your business can't survive without? Here's a clue. Without effective implementation of this one element, your business is sure to fail. Is it a great business plan? Is it dynamite web copy that sells? Is it super...
Promotional Tools for Online Businesses That Work!
Promotion...also known as selling. Not an easy task in today's market, but with the right tools you can succeed. What I know is what I have learned in promoting a.k.a. selling my web site, spiritwhole.com, and trust me, I could write volumes by now....
Zeina Heart Returns To LivePornStarOnCam
(Montreal) August 16, 2005 - After a long hiatus, rising porn starlet Zeina Heart will be settling back down before the cameras of live video chat site LivePornStarOnCam.com once again. Heart took off for Los Angeles and several work contracts a...
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Local Search Optimization: Think Globally, Act Locally
Many small businesses need to have an online presence and sell their products or services locally. For instance, doctors, dentists, real estate agents and restaurants can all benefit from online marketing but only on a local scale, not globally. In order to tap into the local market, however, it may be necessary to make some global changes to your website.
In order to target a website to a local market, it is important that 3 key areas be addressed:
1. Global website text changes targeting local keywords
2. Geographical meta tag implementation
3. Getting indexed by Yahoo! Local
In regards to global website text changes, let’s take, for example the case of the Romeo Cuccina restaurant in Nowhere, Ohio. This family-owned Italian restaurant wants to be found by people in and around Nowhere, Ohio and by people traveling to this location. The body text of the Romeo Cuccina restaurant needs to contain the name Nowhere, Ohio, plus references to the surrounding towns and attractions along with its Italian restaurant keywords, which will also be scattered throughout the text. The title text and the H1 tag should also contain the words ‘Nowhere, Ohio’ as well. Making sure that these geographical keywords are in the text, names of the graphics and links will help this website do well in the search engines for local searches.
In regards to geographical meta tag implementation, this is simply a tag with the company name and address that will help establish a website locally. This
tag can be used on the homepage, About Us page and / or Contact Us page as well. In our Italian restaurant example, the tag will look like this:
Now in regards to getting indexed by Yahoo! Local, it is important to know two things upfront. First, your business may already be indexed by Yahoo! Local so it is best to do a search first. Second, Yahoo! Local is now offering a free 5-page website to small business owners who want to establish a web presence. This promotion is to encourage business owners to get listed locally so that Yahoo! can continue to expand its map of businesses per region. If you find your business is already listed in Yahoo! Local, then check the information for accuracy since sometimes there are errors. These errors are easily corrected by going through the sign up process. For more information see http://local.yahoo.com/
By using the 3 key methods listed above, your website will get a jumpstart in the local search arena. Also, don’t forget a link-building campaign as well since you’ll need a few relevant links pointing back to your website. So, what are you waiting for? Get started now!
About the Author
Copyright © 2005 SEO Services
SEO Services is a search engine optimization company specializing in both on-page and off-page optimization in order to achieve high rankings.
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