Search
Recommended Products
Related Links


 

 

Informative Articles

How Corey Rudl Made It To Earn Big
Corey Rudl personally uses to make $10.42 for every $1 he spends in online marketing -- automatically! You now can discover the exact strategies of that Internet marketing authority. When I first saw Corey's web site, I was skeptical –...

How To Develop Maximum Web Site Traffic
Most people approach the web passively. They put up a web site, They wait. Nothing happens. They complain. Or even, ridiculously, pull off the web, like it's the web's fault that 60 million people didn't drop by before breakfast. If you want...

Is Your Website Content Worth Reading or Obvious Search Engine Bait?
Webmasters are always looking for ways to increase their traffic and exposure. This is natural and will never change. No one is ever content with their traffic levels. But problems arise with this reality as well. While it is good to be...

These are the Big 5 Internet Opportunities!
All internet business ideas and concepts essentially fall into one of the categories below. Therefore to help you come up with your novel online concept, examine the big 5 below for guidance with conceptualizing your business model. There is...

What is Site Match?
While you may have heard of a controversial new program called Site Match, which is being run by the Yahoo/Overture team, what you probably don't know is what this program is really all about. Site Match is a program created to get your site into...

 
Jagger and the age of business failure. For what?

Jagger and the age of business failure. For what?



The latest Google update, Jagger, has search engine optimisers all around the world in a state of disorientation. With Jagger, Google once again attempted to outsmart huge numbers of SEOs who had spent a vast amount of time trying to outsmart their competitors by legitimately but falsely making their websites seem more relevant and important than they really are. But what comments would the architects of this disaster say to a company's debtors?



We all know that links carry significant weight within the algorithms of all the major search engines. As SEOs we have added value by swapping links and placing links on free directories. While there's nothing wrong with this in essence, we have to addmit that a lot of these sites don't really show that they are necessarily relevant or important to the host site.



Google much prefers it when the linking site adds value to enhance the value of a site's content or to increase credibility. And that's exactly what Jagger was meant to do - when it found those sites, it simply adjusted their ranking to more accurately reflect their true importance, now deemed as: 1) Increased importance placed on Inbound Links Relevancy 2) Increased


importance placed on Outbound Links Relevancy 3) Promotion of relevant Niche Directories related to Nos. 1/2)

Google is downgrading or eliminating reciprocal links as a measure of popularity. In short, Jagger undid the hard work of thousands - if not millions - of SEOs. As a result, hard-won high rankings and revenues plummeted.

All well and good, but I wonder then if the architects of this fine update could explain why the search term "web site design bangkok" had an error 404 page in French at the #1 spot (now #5), for a month (http://www1.oecd.org/error.htm)? So much for relevancy!

A colleague's site disappeared from the listings for 2 months. Now we find that Jagger has almost de-listed us - and there has been little link building involved in this site. When I next talk to my clients and they ask the same question, doesn't Google carry some responsibility for this latest raft of online business failures?

About the author:

Media Director of V9 Design & Build, providing both local and outsourcing web and SEO services: we provide both brochureware and custom-designed websites, with tasteful design and branding, professional design and build, proven and successful SEO and e-marketing, e-commerce-driven database integration and content management systems.