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10 BEST PLACES TO PROMOTE YOUR SITE
Website promotion is an art. As a webmaster, I spend most of my time promoting my sites. Without a big budget you cannot promote a site overnight. Most webmasters don't have a big budget. So, they have to do it the hard way. * Keep promoting it...
10 Easy Tips to Improve Your Ezine
10 Easy Tips to Improve Your Ezine Copyright Terri Seymour Writing and publishing an ezine is a very important part of your online business so you want to make it the best possible ezine you can. I have made mistakes and changed and re-changed...
Constant Change Is A Certainty In Online Marketing
"If you don't like the weather, just wait for 10 minutes"... This old saying which addresses the variability of the weather in Montana is also applicable to the market dynamics for an online business. If there is one thing that is certain about...
How To Creatively And Profitably Use Your Autoresponder
Copyright 2005 Jim Boere
An interested visitor who has been strolling through your site has finally come to just what she is looking for and is about to make a purchase. It's a sunny afternoon, and her cat, who happens to be sitting on the moss...
The Newest Marketing Course
Certainly the newest earth quaking event in Internet Marketing insider circles is the release of John Reese's New, Traffic Secrets marketing course.
I say certainly because I suppose to know what for you as Small marketer is...
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Is Your Website Search Engine Ready?
So you've finished your website and think you're ready to submit it the big-bad search engines? Not so fast Mister. Before submitting there's a few details you're going to want to check to make sure the search engines index your site correctly. These guidelines are not "magic formulas", but if you pay attention to these details it will help the search engines give your site a better and more accurate ranking.
Let's take them one by one:
1) TITLE TAGS- I've seen too many title tags like this index.htm This is a waste of a perfectly good title tag. Make sure you have a descriptive title on every page of your site. You should repeat your most important keyword 2 or 3 times for maximum relevancy, but make sure the title makes sense and is not just a jumble of keywords. For example if your site was a bike shop a good title might be; "Bicycles for kids and adults browse our online catalog of bikes or choose one of our bike repair services." I think you get the idea.
2) KEYWORDS- Placed inside of meta tags which look like this
Separate your keywords with commas or spaces, not both. Use upper and lower case and plural versions of your
words.
3) DESCRIPTION- Placed inside meta tags and looks like this;
Once again you'll want to repeat your most important keywords 3 or 4 times max and limit the total length of the tag to between 20-25 words. Make sure it sounds good as many times this is what shows up in the search engine results page and you want to entice people to click through to your site.
3) TEXT- Many search engines will concentrate on the first 250 words of your text when looking for keyword relevancy/ density. Try to work your most important keywords into the text as much as possible to give yourself a boost.
For search engines that don't use meta tags they will choose part of your text as the description that shows up in their results page, so make it good.
Remember these tips will help your site when being indexed by the search engines. They are not a "magic pill" and will not put you in the top 10, that's a topic for another article. But by keeping these guidelines in mind and adhering to them your site will stand a better chance with the search engines. To learn more about search engines and how they work visit http://www.searchenginewatch.com/
About the Author
Merle's Cyber Promotions (MC) http://www.mcpromotions.com Creating Visibility Online for Small Business... because just having a site isn't enough. Visit the site to receive FREE e-books packed with marketing & promotional tips that will help your site get traffic. Also subscribe to MC Promotions Press Newsletter to subscribe mailto:subscribe@mcpromotions.com
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