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eMarketing Basics
How to Apply a Few eMarketing Basics to Improve Business Online
eMarketing, commonly known as an Internet marketing tool, refers to ‘how’ businesses market their services or products online. In this new age of technology, an Internet presence...
How Do They Find You?
The movie, "Field of Dreams", starring Kevin Costner and James Earl Jones, made this line famous: "If you build it, they will come." That idea worked great in the movie but it is a whole different ballpark when it comes to a web site or an email...
How to Use Viral Marketing for Online Profit
When Sabeer Bhatia and Jack Smith founded Hotmail.com they promoted it with a simple idea they called “Word of computer” advertising. Every message sent by a subscriber had a one-line promotional message attached….”Get Your Private, Free E-mail from...
Security Issues Everyone Should Know About Online Shopping
While there is no foolproof way to ensure that no one will EVER access information you don't want them to, there are several very effective steps that you can take to minimize the risk. When passing sensitive data like credit card numbers,...
Web Site Promotion: Give Your Online Promotion An Instant Boost
Promoting a web site the right way means using a multi-layered system. If you are expecting big sales from a one or two method web site promotion plan, you are in for a rude awakening...
Most useful promotion methods take some time to really...
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How To Setup A 24/7 Money-Sucker in Just 117 Minutes
Publish This Article For Profit - http://mafoor.com/ezine/publishers.htm
This article describes an 'unexplored' way of developing
'new' high-quality info-products in no time by using,
recycling and mixing 'expired' reseller rights products and
employing some simple strategies. This can result in far
better products than most original ones, if implemented
successfully.
How To Setup A 24/7 Money-Sucker in Just 117 Minutes
Can you develop a new high quality information product for
a hungry market under two hours? This is not another online
hype or junk. This is about making true high quality info
products quickly, without having to go through the normal
tedious approach that takes days or even months. When I
told this 'secret' to one of my marketing colleagues, he
asked why I don’t write a new ebook about it, which he
expects to be a hot-seller. That's something to consider
seriously, but for the time being, I will lay out my secret
'short and sweet' for you, in this very article.
If you are marketing on the internet for a while, you may
know that there are so much of software and ebooks
available as bundles, with reseller rights. Sometimes you
can buy a big software bundle for a minimal price and at
other times, you can download individual software or even
bundles for free, somewhere on the internet. All of these
come with master reprint rights, which means you can sell
it for any price once you buy it, including the option of
giving it away for free.
But this has created market saturation for these products.
Since you can find these products almost always free on
somewhere on the internet, nobody can profit from it
anymore, so some people tend to call these as 'online
junk'. Some of these are truely high quality information
products and worth some good dollars, but they have lost
their perceptive value due to this market saturation. Since
people don't 'pay' their cash to read these books, they
perceive this knowledge as 'free' cheap knowledge and pay
only a little attention to these. But in reality, some of
these have better information than the new paid
info-products, in terms of both quantity and quality. (If
you don't
already own a reseller rights package, get one at
http://www.mafoor.com/reseller/free.htm)
But what if you can create new products out of these old
products? For example, consider this. If your target market
is ezine readers, you can put some ezine related info
products together and call the new package as 'Ezine Cash
Wallet' or 'Ezine Blackbox' or any other attractive name
you see fit. Remember that a bundle like this must address
many needs (if not virtually all) of the target customer.
He should be able to find answers to questions like, "How
to start and ezine?", "How to advertise in an ezine?", tips
for increasing the subscriber rate, about building good
rapport with ezine readers and almost any question you can
think of, that the target customer might benefit from.
You can also include some software that goes with the theme
of your package. With our example of ezine package, we can
include a 'subscribe popup generator' software, which will
be of great value for the target customer and can highly
increase the perceptive value of the package.
Next,
you must write a 'new' short report that will be the
heart of the package and a 'centralized reference'. You
must answer almost all questions or needs of your customer
through this report. You don't have to write so much - all
you have to do is direct your customers to the particular
ebook in your package where s/he can find the answer. For
example, say our customer wants to find how to promote his
ezine. When s/he reads through your 'short report', s/he
must be able to follow through a headliner in your report,
such as 'Ezine Promotion' and find the ebook that will
answer his question.
In rare occasions, you might not find the answer to some
questions in any of the ebooks in your collection. In that
case, search the Internet and include a webpage where your
customer can find the answer. Bundle it into the package
itself if possible, without having a hyperlink to an
external page, requiring your customer to be connected to
the Internet. Sometimes, you can answer some questions by
writing about half a page in the centralized reference
report itself. Whatever you do, you must achieve the final
goal of 'all under one roof' for your customer.
Your next step is writing a good sales copy. You must read
all of the 'supplied' sales pages of the products in the
bundle, jot down the power points in them and re-write a
good, quality sales letter. Your sales letter should be
highly attractive, and give customers the feeling that it's
an 'all under one roof' product, which means if they buy
it, they don't have to buy anything else again to find
answers to their basic questions and needs.
You must also design a good cover for your package, since
researches have shown that having a good cover graphic
increases the conversion rate. Sometimes, you may find a
good cover graphics maker in your reseller software package
itself, or you can even Google search for free covers.
Now this is a new product, with a new sales letter, with a
good targeted audience. And it can all be done under two
hours, assuming you have the basic skills such as
copywriting and web page development. How much more can an
original product, totally made from the scratch can do?
Your package can be far better than many original products,
given that you have done the job properly. For example,
assume somebody writes a new ebook on 'how to start an
ezine'. But your product will contain that information,
plus so much more, and even some helpful software. In your
customer’s eyes, your package is a big winner compared to
the truly ‘original’ product.
To summarize, you don't have to re-invent the wheel - there
are so much of basic info-products available for you to
build on. If you implement these strategies successfully,
you can build quality 24/7 money sucking info-products in
virtually no time. Why don't you build a 'high quality' new
info-product for a hungry market within the next 2 hours?
See the clock; it’s ticking; it's time to get into 'work'.
Good luck with the creation of your 2 hour hot-seller!
About the Author
Increase your online income by 5% for 'life' by 19 minutes
of 'one-time' work! (Plus dicover other 'unexplored cash
keys' of Reseller Rights.) Goto http://mafoor.com/reseller
for an exciting manual published by Fahad Hassen.
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