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10 Simple Ways to Promote Yourself
1) Develop a mailing list and use it. Most businesses have started creating web based mailing lists by offering a newsletter, but direct mail is still a valuable tool. Whichever route you choose, choose one! 2) Say "Thank you" when someone...
Affiliate Power
Affiliate Power by Alan Tutt http://www.KeysToPowerProsperity.com The easiest way to make money is to promote other people's products online. Whether you do this online or offline, the principle is pretty much the same, although there are some key...
GOOGLE Jagger Update - The Dust Begins To Settle?
Google's Jagger Update - The Dust Begins to Settle
What Happened?
Webmaster's, Site Owners, Online Businesses and SEO Companies
everywhere have been desperately trying to decipher the fallout
from the longest and most grueling algorithm...
Link Swapping - The Best Traffic Generator
In an article I wrote recently, called Five Point Plan for Promotion, I suggested swapping links with people already linking to your competitor's sites and this generated a few questions about how to do that specifically, which is what I shall...
YOU'VE GOT TO PAY TO PLAY
You design a killer site, submit to all the major search engines and directories, and you wait...and wait...and wait... Submitting to search engines/directories is a smart idea, but it seems like an eternity before you see the results of your...
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Cash in on the Information Product Goldmine Today!
In today's fast-paced Web environment, there are lots of
ways you can add value to your website. The most common one
is simple 'content' in the form of articles related to your
business. But many entrepreneurs have taken that concept a
step farther, and are now offering content that not only
complements their business presentation, but that can be
sold as a separate product.
Selling an informational product from your website is worth
considering no matter what your business is. From ebooks to
audiotapes to videotapes, the choices are varied - and many
of them are surprisingly affordable, with all the technology
available to us now.
Take, for example, websites about sales techniques. Many
online sales experts - particularly trainers and coaches -
have available, on their websites, books and tapes ABOUT the
art of selling. Visitors to the site can learn from browsing
through the free informational content there, or they have
the option of purchasing these additional products to
further pursue their learning.
Let's say you wanted to learn how to golf -- there are
several ways to go about it. You would want to get out on a
course and hit a few balls, you might take a lesson or two,
and you might subscribe to a magazine about golfing.
If you're on the Internet, you'll most certainly do a search
for golf websites. And when you find them, you'll likely
discover that a huge percentage of websites about the
game
of golf have instructional videos you can purchase to help
you with your game.
I know a woman who is a plastic surgery consultant. Although
she has lots of good informational articles on her website,
her hottest product is a tape she made of interviews with
doctors regarding various procedures. It sells, directly
from her website, for over $20 - and sells like the
proverbial hotcakes, too!
A wallpaper expert I know has a little coil-bound booklet of
'Interior Decorating Tips' for sale on his website - for
$10. It took him about 20 minutes to put the thing together,
at a cost of about $1.30 per book!
How can you apply this concept to your business, and your
website? Can you create an ebook about your product that
people would be willing to pay for? Does your product or
service lend itself to any kind of instructional information
that you could sell? Would an audiotape work for you? Have
you ever thought of creating an instructional videotape for
your site visitors? A step-by-step visual presentation of
your product or service could be just the goldmine your
website needs.
Don't miss out on a whole new avenue of inexpensive, but
highly effective, promotional materials for your business!
About the Author
Lane Bowers is a Barefoot Skiing Instructor
whose instructional videos provide an extra
benefit to his students. Check out his website at
http://www.thebarefootcompany.com/
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