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Basic Steps to a Great Business Website
So much has been written on the topic of what makes a good business website, and I myself could go on and on about good content, meta tags & other search engine optimization, market strategies and so on.
But there are so many people out there...
Blog Search Engine Increases Searches By 10% - Here's How!
The Blog Search Engine , a search engine for blog entry results, has recently announced that it has increased blog searches by over 10% with the implementation of a new Blog Search Toolbar powered by EffectiveBrand . Search toolbars allow users to...
Search Engine Robots - How They Work, What They Do (Part I)
Automated search engine robots, sometimes called "spiders" or "crawlers", are the seekers of web pages. How do they work? What is it they really do? Why are they important? You'd think with all the fuss about indexing web pages to add to search...
The Top 10 E-Commerce Ways to Follow up with Clients - Part 2
The Top 10 E-Commerce Ways to Follow up with Clients - Part 2 Judy Cullins ©2004 All Rights Reserved. Did you know that 80% of all sales are made after the 5th contact? The biggest mistake we make is not following up with our clients regularly. We...
Website Promotion: Alternatives to Article Banks
Writing and submitting articles to article banks is a well-known method for promoting one’s website. Usually there is an author’s box at the bottom of the article and a link back to the website. This link is valuable in two ways. First, it...
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"Achieve Promotional Success Online Via Many Avenues!"
In a study released earlier this month by Forrester Research,
http://www.forrester.com/, the conclusion was reached that
those of us wanting to engage in online marketing should
focus particularly and more aggressively on viral marketing.
However, that was just one element of the "shot-gun" style
of online marketing that was proposed in the report.
A glitzy Web site devoted to the product or service, use of
direct e-mail marketing, banner ads and strategically placed
advance launch info to cultivate fans and customers were
the main elements proposed.
Also proposed but to a lesser degree of importance, offering
a free download or sample, forming partnerships with related
product or service company sites and building "online buzz
teams", that is, people hired to talk about your product or service
in a very positive light via online forums, chat rooms and discussion
mailing lists.
It is nice to know that research we compiled in 1996 stating
that online promotions must be "multifaceted" was very
much ahead of its' time.
:-)
The Secret to online business success or even successful
Exposure of a non-commercial Web Site is through constant,
Persistent, multi-faceted Promotion. And to promote your
Internet presence you need to utilize the Basic 5 outlined here:
1. Email is the foundation.
2. A Web Site is the "Main Building" standing on
the foundation of Email.
3. Newsgroups offer unique Exposure possibilities.
4. Search Engines and can provide much Exposure!
5. Online Ads can provide far
reaching worldwide Exposure.
You can view our short report in greater detail at:
http://emailexchange.org/promotion.html
Considering we compiled the research for the above web site in
1996, it is amazing just how relevant it is even today.
About the Author
A.T.Rendon is an entrepreneur and published writer.
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