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10 Deadly Marketing Mistakes that Can Kill Your Online Business
Small business owners sometimes lament over the fact that they don't have a million-dollar marketing budget. While we've all thought about how much easier things would be if we had unlimited funds, it's still possible to earn a decent profit with...
Are You 'Solving' or just 'Selling?'
Here’s a brief survey. How many of you sell something online? It could be a product or a service. Second question: If you sell anything online, do you write any material used to promote that product or service?
My guess is that if you’re...
I Want to Do an Ezine! Part 1 What is an Ezine?
I Want to Do an Ezine! Part 1 - What is an Ezine? Copyright Terri Seymour I have been getting numerous emails lately from people who want to start publishing an ezine, but really don't know where to start. So, I am going to write this series of...
The Top Ten Steps to Springboard Your eBusiness -- Part 2.
The Top Ten Steps to Springboard Your eBusiness -- Part 2.
Search engines, eBay, ezines, affiliate marketing, viral marketing, blogs, and now RSS feeds are heavily promoted by net gurus. However, how do you get a handle on where to begin in your...
Use the Power of Ezines to Increase Web Site Traffic!
Use the Power of Ezines to Increase Web Site Traffic! - Mark Williams © If you don’t have a list of your own then take advantage of someone else’s to increase web site traffic! What if I told you that there is a cost effective way to increase web...
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"Achieve Promotional Success Online Via Many Avenues!"
In a study released earlier this month by Forrester Research,
http://www.forrester.com/, the conclusion was reached that
those of us wanting to engage in online marketing should
focus particularly and more aggressively on viral marketing.
However, that was just one element of the "shot-gun" style
of online marketing that was proposed in the report.
A glitzy Web site devoted to the product or service, use of
direct e-mail marketing, banner ads and strategically placed
advance launch info to cultivate fans and customers were
the main elements proposed.
Also proposed but to a lesser degree of importance, offering
a free download or sample, forming partnerships with related
product or service company sites and building "online buzz
teams", that is, people hired to talk about your product or service
in a very positive light via online forums, chat rooms and discussion
mailing lists.
It is nice to know that research we compiled in 1996 stating
that online promotions must be "multifaceted" was very
much ahead of its' time.
:-)
The Secret to online business success or even successful
Exposure of a non-commercial Web Site is through constant,
Persistent, multi-faceted Promotion. And to promote your
Internet presence you need to utilize the Basic 5 outlined here:
1. Email is the foundation.
2. A Web Site is the "Main Building" standing on
the foundation of Email.
3. Newsgroups offer unique Exposure possibilities.
4. Search Engines and can provide much Exposure!
5. Online Ads can provide far
reaching worldwide Exposure.
You can view our short report in greater detail at:
http://emailexchange.org/promotion.html
Considering we compiled the research for the above web site in
1996, it is amazing just how relevant it is even today.
About the Author
A.T.Rendon is an entrepreneur and published writer.
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