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Cross Promote Online For Maximum Profits
Cross promoting is when two or more businesses promote their products or services together. I try to find businesses that have the same target audience, but are not in direct competition with my business. Doing cross promotions with other...

Google Bring Deskbar Search To Windows Desktop. Now Any Website Can Take Advantage Of This Search Technology
Google's premier of desktop search proves that the desktop is an extremely valuable marketing real estate. Google, which holds about 75% of the Internet search market, just introduced "Deskbar" – a small desktop application that allows users to...

How To Create Your Own Successful And Profitable Affiliate Program
How To Create Your Own Successful And Profitable Affiliate Program Simply Easier Marketing - Part 1. ----------------------------------------------------------------- (c) 2004 Charles Kangethe ------------------------- Most of the truly...

Interviews with Well-Known Ezine Writers #1: - Bob Leduc
MS: Bob, how important have Ezine Articles been in achieving your success in online business? BL: Very important! Most of what I learned 6 or 7 years ago about doing business on the Internet came from articles written by others...

Seven Marketing Questions You should ask before you get a 10 Year Old to build Your Website
Copyright 2005 Empower Business Solutions Google tells us there are 4 billion websites- almost one for everyone on the planet. And today you have decided to make it 4 billion and 1. So, do you think- “If I build it, they will come?” seriously? It...

 
Web Site Promotion: Give Your Online Promotion An Instant Boost

Promoting a web site the right way means using a multi-layered system. If you are expecting big sales from a one or two method web site promotion plan, you are in for a rude awakening...

Most useful promotion methods take some time to really kick-in. For a sudden surge of traffic to your web site, think about adding some well-placed targeted advertising into the mix.

Any web site, including yours, will require continuous testing. From the headlines to your sales letter, and right down to the price you are charging, you have to apply three very important ideas:

1) Test
2) Test again
3) Repeat

To get your testing into gear, it helps to start a Pay Per Click ad campaign or buy some targeted ezine ads. Within a week, you can have some serious targeted traffic so you can get an idea of what's working and what's not.

Google AdWords is a good place to learn the Pay Per Click game. If you can get the hang of AdWords, you can get some good traffic fast. You are going to pay for each visitor you get, but your other free and low-cost promotion methods will help to balance your spending. Adwords advertisers get to use built-in ad click and sales/lead conversion tools at no extra cost. This makes it easier to put the testing formula above into action.

If you want to speed up the AdWords learning curve, which can be


very frustrating and expensive, you really should check out this helpful resource... http://adwords.kljonline.com This best- selling resource will save you tons of money otherwise wasted on trial and error when you don't know what you are doing, besides saving you months of learning time.

Another way to get fast traffic to your web site is to buy top sponsor or solo ads in related email and online newsletters. There are services available that will place an ad for you in many different quality ezines at once. The ad is seen by your target customers, so you get quality traffic as long as your ad copy pulls. Quality traffic is more likely to translate into leads and sales than poor quality traffic.

Buying Pay Per Click and ezine advertising can help you make up for a slow start with your web site promotions. Your free and low-cost promotion methods will give great results over time. A good mix of free promotion traffic and paid advertising traffic will give your product or service the online exposure it deserves!

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