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Dazzle Your Visitors With Linkless Banners
Dazzle Your Visitors With Linkless Banners by Polly Hummingbird Publishing: Free publication. If you would like to publish this article in your ezine or newsletter, fill in the form at the bottom of this website: http://www.humming.gq.nu/aa.html ...
How To Be Found On The Net
You want your web site to be found? Here are some tips that I¹ve picked up during the last five years of designing web sites. Most of these tips have never been mentioned previously, yet they are *extremely important* to the success of your web...
SUBMIT YOUR SITE TO 10,000 SEARCH ENGINES!!!
NO, don't bother! It's a waste of time, and you'll probably just receive lots of spam. Instead, submit your site to the major search engines and directories, monitor results, and resubmit only if your site isn't listed yet. (You have worked...
The Jigsaw Virus
Stay with me on this, the ‘penny may drop’ about half-way into the article!
Target - in very general terms, this article is targeted at anyone involved in business, whether it be offline ‘real-world’ business, or online ‘cyber’ e-business.
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Why is SEO so expensive?
Why is SEO so expensive? By Chris Genge One of the questions our firm often gets asked is, "Why is search engine optimization (SEO) so expensive?" The simple answer -it isn't. SEO is the most cost effective form of advertising with a low...
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The Top 10 E-Commerce Ways to Follow up with Clients - Part 1
The Top 10 E-Commerce Ways
to Follow up with Clients - Part 1
Judy Cullins ©2004 All Rights Reserved.
Did you know that 80% of all sales are made after the 5th contact?
The biggest mistake we make is not following up with our clients regularly. We not only lose the chance to offer other services and products, we lose the chance for satisfied clients' referrals.
Building your practice needs consistent bi-monthly follow-ups.
If you think this takes too much time, follow my lead and delegate some of it where you will spend only 6-8 hours a week. Remember, only marketing and promotion builds income and business, the rest are expenses.
Here's the top ten ways:
1. Keep track of every one who contacts you, in person or by email about coaching or other service.
Treat email addresses like gold. These are already qualified, targeted future clients. Copy and paste their email note, date, and question into Textpad or notepad under the name "potential clients." Print it out and keep in a hard file named the same.
2. Don't throw away email addresses.
When someone connects with you, copy and paste their address into your computer folder called "eLists." Place the address where you think it belongs. Name one file "potential clients." If they are past clients, create another list and call it "past clients." If present clients, make a file for them too. Categorized into groups, you can personalize your note to each one. Every month you'll want contact one of these groups and offer them something special.
3. Keep track of your ezine subscribers' emails separately.
While you may use a company to send out your ezine, you may also want to have that list handy in your own office. My assistant uses www.textpad.com shareware program to manage all of my different email lists. Since I only send out my ezine on book coaching and business tip monthly, I follow up in between with a thank you or special offer. It takes less than 3 minutes to send out through text pad.
4. Choose the appropriate follow up message for each group.
For your monthly ezine, you may want to
send out a mini "marketing survey." You ask 4-8 questions. For any who takes the time to respond, you offer them a fre.e eBook or report. In one follow up I asked, "What are the 3 top questions you want answered about writing and publishing a book?" My subscribers knew I was thinking about them and appreciated it by signing up for the follow up small cost book coaching marathon teleclass.
People love fre.ebies, so when your follow up offers a fre.e tip or question and answer, your potential clients will see your value.
5. Leverage big results from just a little effort.
Don't waste any information that helps you promote. After you get responses to your mini survey, use them again and again. After you answer the questions, keep them in a folder called Q and A. Create a new web site link and post them as new content for your hungry web site visitors.
When other professionals ask me for an interview for their ezines and sites, I get them via email, answer them and get promoted by others through their ezines and Web sites.
At the same time, I divide these interviews into articles under 1000 words and submit them to opt-in ezines looking for free content.
From just one ezine interview, several high power professionals called me to order books first, then to become business clients.
Don't think you are bothering your contacts. If they don't want your news, they can opt-out. Thank you's and free gifts keep your name in front of your buyers. It tells them you appreciate them and let's them know what new things you can offer them. Follow up is good business.
Part two of this article is available at www.bookcoaching.com/freearticles/article-130.shtml.
About the Author
Judy Cullins, 20-year book coach works with emerging authors who want to write a print or an ebook, make a difference in people lives, and make a consistent life-long income from it. JHer 10 published books include "Write your eBook and Print Book at the Same Time," 10 Non-Techie Ways to Marketing your Book Online, and "How to Drastically Increase Website Traffic and Sales." http://www.bookcoaching.com Judy@bookcoaching.com
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