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Evaulating Web Site Performance
Setting up a website is the very first step of an Internet
marketing campaign, and the success or failure of your site
depends greatly on how specifically you have defined your
website goals. If you don't know what you want your site...
How To Beat The Home-Based Burnout Blues
I went to visit a friend who had quit the corporate world to start his own art-based business. This was a guy who wore, if not a suit, at least a tie and jacket to work every day for a decade. All the curtains in his house were drawn and his bed...
KEYWORD DENSITY AND HOW TO USE IT TO KEEP TRAFFIC FLOWING TO YOUR SITE!
KEYWORD DENSITY AND HOW TO USE IT TO KEEP TRAFFIC FLOWING TO YOUR SITE! (Low-Cost, No-Cost Ways to Market Your Site Using Key Words and Phrases) Generating high traffic to your web site can be costly, or not, depending on time and effort you...
Search Engine Ranking - 'getting it right from the start'
There are many ways that you can improve the probability of achieving higher search engine rankings. The most effective way is to consider how search engines rank your pages - during the 'planning' phase of developing your site. Most issues that...
Selling Your Jewelry Creations Online
Selling your jewelry creations online requires different skills and supplies then selling at shows or on consignment. You’ll need to develop good computer and digital photography skills as well as set up a shipping area and buy shipping supplies....
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The (Not So) Shocking Truth About Getting A High Search Engine Ranking
I have seen my site hit #3 at Google, and some of my fellow entrepreneurs are
wondering how I did it. Well, it's no big secret, and it won't cost you anything but
your time. Here's what I did:
1. I searched online for information about the title and description tags to
get a better idea of what they should say. http://www.selfpromotion.com is a
great site for this kind of information. It's all about search engine
positioning, and it's free to sign up. However, your account only stays active
for 4 weeks, after which the webmaster asks that you donate
money to his site to keep your account active.
2. I used Overture's free keyword tool at
http://inventory.overture.com/d/searchinventory/suggestion/. Just enter
keywords that are relevant to your site, and Overture will generate the most
popular search terms that people are using. I picked the most popular terms
(making sure they were relevant), and made a list of keywords for each page of
my site in Notepad.
2. Next, I visited http://www.scrubtheweb.com/abs/meta-check.html. This handy
tool will check your meta tags and tell you if there are too many characters
in your title, keyword and description. The above site is just one of many
meta tag analyzers available on the net, so beware - every analyzer says
something different when it comes to how many characters your meta tags should
have. My advice? Pick one and stick with it, at least for a while. Otherwise, you
will just get
frustrated.
3. As soon as I uploaded my pages with their new meta tags, I resubmitted to
the search engines using (the former) World Submitter -
http://www.worldwidepromoter.com/?strategy. Note: there are some search
engines that require you to submit your site manually in order to get listed.
Selfpromotion.com has great information and articles about how to properly
submit to these engines. I wouldn't suggest submitting to the search engines
more than once or twice per month, unless you want to run the risk of being accused
of spamming them.
4. If I see the opportunity to add my link on a relevant site, I go for it. The more
links your site has to other sites, the higher you will rank in the search
engines. However, you will want to avoid linking with sites that are your direct
competition.
You may just find that selfpromotion.com is the only place you need to
go for information about search engine positioning. I did quite a bit of
research and found several sites with great information, so I just tried to
combine them all. Am I a glutton for punishment? Probably ;) But even though
it took hours to redo all of my meta tags from scratch, it was well worth it
to see my site in Google's Top 10!
Elizabeth Piotrowski
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Powerful ad copy is the key to producing the visits and
sales you want. Drop by http://www.strategyadservice.com/?alp
for low-cost, effective solutions!
About the Author
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