Quality Affiliate Programs, Anyone?
More and more webmasters and website owners are using affiliate
programs as a way to earn extra income online. However, not all
affiliate programs are created equal. Some will send you nice
checks every month where others will essentially rob you. This
article will help you tell them apart.
The reason affiliate programs are so popular is because they are
very easy to set up. Most of the time, all you have to do is fill
out a simple sign-up form and paste a few lines of html code into
your site.
But because it is so easy everybody does it, and too often
without questioning the program. Here are 8 important factors you
should consider before joining any affiliate program:
1) The Fit
First and foremost, the product or service of the affiliate
program must fit the audience of your site. A close match will
always yield better performance.
2) The Commission
Of course the commission needs to be reasonable. The commission
is the percentage of the price of the product that you will
receive for initiating the sale. A reasonable commission starts
at 20%, but can go as high as 50%. In addition, some affiliate
programs will also pay you a second tier commission, that's the
commission you make on sales initiated not by you directly, but
by someone you referred to the affiliate program.
3) The Product Price
It's wonderful to find a program that gives you a 50% commission,
but if the product is too expensive, no one will buy it.
Similarly, if the price is very low, many people will buy it, but
your 50% commission will be very small as well. Your goal is to
find a very useful product with a fair price.
4) The Product Quality
Here too, if the quality and usefulness of the product are low,
few people will be interested. In addition, the refund rate will
be higher for such product. But more importantly, you don't want
to associate your business with low quality.
5) Referral Duration
This is probably the most important and all too often overlooked
aspect of an affiliate program. After you've referred a visitor
to a site, how long does the site continue to "remember" you as
the referrer of that visitor? Believe it or not, some affiliate
programs won't remember you at all. This means that if the
visitor you referred did not buy directly on their first visit to
the site, you will
never get a commission for that referral, even
if that visitor went back to the site later that day to purchase
the product. A good affiliate program should at least remember
you for 60 days. The "remembering" is done by setting a cookie on
the visitor's computer when they click on the product ad on your
site. Beware of affiliate programs that don't mention anything
about this cookie and its duration.
6) Recurring Commission
Taking the referral duration a step further, some affiliate
programs will even remember you not only for the first product
you sold to a given visitor, but also for every product they will
buy from them in the future, including upgrades, etc. This aspect
is especially attractive for affiliate programs that sell
services with a subscription model. For example with a monthly
subscription-based service you earn the commission each month.
This can quickly add up over time.
7) The Statistics
Most affiliate programs will give you reports on your sales
activity. Some will send you a monthly report, others will give
you a URL to view your statistics in real-time at any time. I
much prefer the latter. Real-time statistics allow you to see
early on how the affiliate program is performing on your site.
They also allow you to tweak your promotion (e.g. use different
promotion material) on a daily basis and get the most out of the
program. Personally, I am always suspicious of affiliate programs
that don't provide any real-time stats.
8) The Payments
Last but not least, you want to make sure the payments are made
often enough, preferably once a month. Some affiliate programs
will only pay you every 3 or 6 months.
There you go. I suggest you print or save this article somewhere.
Next time you are thinking of joining an affiliate program, take
a moment to evaluate its quality by going through these 8
criteria. If it passes the test, then you probably have a winner.
Otherwise don't waste your time, move on to a better program.
About the Author
Dom Vonarburg is the founder of AddMe.com (http://www.addme.com),
the most popular site submission and promotion service. AddMe.com
also publishes the Add Me Newsletter, a 500,000-member ezine full
of tips on website and business promotion online. To subscribe
send a blank email to
mailto:addmenewsletter-subscribe@dundee.net
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