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Informative Articles

Four Simple Steps to Improve Your Sales Copy
You know what its like, you're reading the sales material about a product you're considering buying, but, as you read, all these questions seem to pop into your mind, but there's no-one there to answer them, so you shelve your plans to purchase. If...

Free Traffic Exchanges vs. Paid Autosurf Programs
Copyright 2005 East Tech LLC There are two types of web site traffic exchanges available today. One is called a Free Traffic Exchange and the other is a Paid Autosurf. These are two completely different services. If you understand the...

Offline Marketing for Online Home Based Businesses
Copyright 2005 Paul Jesse When it comes to marketing your web site, most home business owners use banners, link exchanges, different search engines, newsletters, forums, ezines, free and paid classifieds. However, a good home based business must...

Search the Web More Efficiently: Tips, Techniques and Strategies (Part I)
Search the Web More Efficiently: Tips, Techniques and Strategies (Part I) By Daniel Bazac - November 6, 2003 Copyright © 2003. All Rights Reserved. Studies show that after email, searching the Web is the most popular activity on the Internet....

Types of Links
Internal Linking – An introduction ---------------------------------- The web as they call it is a mesh of links. The wired world is now being counted for what it is. A Network. The more your pages are wired or integrated into the overall web...

 
Promoting your Business Website - Where to Begin?

Website promotion is certainly a main focus of all business owners and their respective Web sites; however it is not something that happens overnight. This is because once you have a new Web site it takes a bit of time before search engines upload your URL and it becomes part of search results. Also, while your Web page might be returned in the results of free search engines, it will still not relate to the amount of traffic you want. As a result, there is one particular way to increase traffic to your Web site that is inexpensive, and that is web site promotion through newsletters.

Many newsletter editors online are looking for new information from new business all the time. However, they generally do not want to pay for the article you write but rather prefer to trade a byline or a small advertisement for your business or web page. As a result, all you need to do is spend a few hours writing a newsletter that discusses a relevant topic and that also has a plug for your web page. This is a way for you to quickly get the word out about your web page as well as increase traffic and business while you are waiting for the search engines to get your information in the system and part of the search results.

Finding newsletter editors online that need information submitted and will allow you to trade a newsletter for an advertisement plug is not difficult and all you need to do is search your favorite search engine. However, whatever newsletter editor you


are writing for, you will want to make sure its subscribers are part of your niche or it might not prove very successful for you.

Make sure, however, you do not transfer the copyright of your article to anyone, but only grant the right to print your newsletter. By doing this, you can submit this one newsletter to multiple ezines and the like and reach many more potential subscribers than you would with only one. Also, it saves you time because you do not have to write new newsletters for every ezine.When you write the resource box for your advertisement, make sure you include your entire web site address so individuals can simply click on the address and be taken directly to your page rather than having to cut and paste. The easier you make it, the more individuals will take a look at what you have to offer. Also, you might consider using different advertisements from time to time in order to rate which ones are most productive at getting individuals to actually click on the link. The one that generates the most traffic is certainly the one you want to use, however you will need to play with your advertisement a little in order to get it just like you want and have it generate the most traffic possible for your new web site.


About the Author

Curtis Sexton is the founder of HomeWorkSolutions, offering home business ideas and opportunities for the beginner entrepreneur.
www.homeworksolutions.biz