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Blogging = The Latest Phenomena in Traffic Generation
In what was originally a form of online journal keeping by stay-at-home moms and college students, it has now become a national phenomenon with its presence felt as a legitimate business booster. For the novices, blogs are online journals that...
Get More Website Traffic
Copyright 2005 East Tech LLC
If you're an online marketer and own a website, you know the key to making sales is getting more traffic to your website. You also know all web site traffic is not created equal. You not only need lots of web traffic,...
Home Work or Escape from Dilbert's Box
Mc WORLD AND RAGE AGAINST Mc WORLD
Mc World - that is a world in which we are living. Multinational corporations (more and more powerful, for instance thanks to fusions like Daimler-Chrysler, Star Alliance or Time Warner; beyond a...
Two Basic Parts Of A Low Cost Web Site Promotion
Anybody could own a web site. Anybody could up sell their own products and services to their target audience. Anyone could try to promote their web site with a low cost. But there are not many web sites that have a truly successful web site with...
Using Your Online Presence to Drive Offline Sales from Your Customer Base and Beyond, Part 2
Copyright 2005 Tom Swanson In the last article in this series, I talked about a few basic ways to drive in-store sales by using your online presence. In this, the last installment of the series on this topic, I’m going to cover some more...
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Produce More Sales from your Email Promotions: Five Ways (Part 2)
Produce More Sales from your Email Promotions
Five Ways (Part 2)
Judy Cullins c.2003 All Rights Reserved.
Do sales come from your ezine regularly? How many well-
written articles do you submit per week to Online ezines? How
often do you send thank you's and follow up messages to your
different email groups?
If you answered not many, then you need to re-evaluate.
The answer to Online success is the same as traditional
Success--promotion, promotion, promotion.
Use these easy ways to boost Online credibility and sales:
3. Send Follow up Messages to your Customers, Subscribers
and Customers
Do you keep email lists by category such as subscribers,
potential clients, customers, or teleclass participants?
Talking with many small business people, I discovered many
only keep one list, primarily subscribers. While giving my subscribers information once a month, I make it a point to connect with many other groups. Each month or so, I send them some free information, sometimes with a sales message, sometimes not.
How often do you follow up?
The people who hear from you over time develop trust in you.
Once They trust you, they are more likely to buy from you than
new contacts.
Keep a file of your loyal customers, your potential clients, your
subscribers, your teleclass participants, and ePublishers.
To each of these, send a different, targeted follow up email.
Send a "thank you" message offering a freebie. To my loyal
customers I offered a free question answered by email.
In the same email, I followed with "Ways to Benefit and Succeed
with the Book Coach." These included a free subscription to my
ezine, a free teleclass on book writing and promotion, or an
introductory coaching price. It's best to make one offer at a time.
Recycle those articles you post online. Give them away as free
reports to your potential clients. No cost to you and they take
very little time. When a publisher asks me for a longer article,
it's easy because I have several versions of each article I write.
Put your online promotion groups in a buying mode. Make an
irresistible offer that is real. Give them one or two free
bonus
reports they want. Caution: It's a turn off when the free bonus
reports are worth more than the major package being sold. I just
noticed one--the book was $39.95--the free bonuses were
supposedly worth $500. That certainly doesn't speak truth.
For an eBook of 30-75 pages packed with how-to's and
resources, offer two free bonus reports taken from your article
files or book excerpts. These can be 3-7 pages.
4. Display your product or service's benefits clearly.
What do you do when you see in the subject line "Book
announcement" or "Book Signing" or "Teleclass Marathon?"
What motivates you to want to open that email? Even targeted
ezine subscribers are likely to only open 50% of your emails.
Why not give your email lists a reason to open more? Give your
potential buyer a picture of how their life would look after using
your expertise. Write ad copy that appeals to their emotions, so
they feel they must buy now.
5. Place your signature file at the bottom of every email you
send.
Entrepreneurs who are new to the Internet may just sign their name at the bottom of their email. It's time to learn that this signature file is your great sales force. Subtle, but effective, what you put into those 4-7 lines is so important. Include your name and title, then what you do for your audience. For instance, "Helps small business people manifest their book and Web dreams." Include one free offer, possibly your ezine. Name your ezine and sweeten the pot with another freebie such as a free report for new subscribers. Include your Web and email address and your local phone number, so people outside the U.S. can contact you easily.
Don't disappoint yourself by dropping the ball and not letting people know about you and your products and services. Your customers and clients are waiting for your message.
About the Author
Judy Cullins: 20-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: "Ten Non-techie Ways to Market Online"
http://www.bookcoaching.com/products.shtml
Send an email to Subscribe@bookcoaching.com
FREE The Book Coach Says... includes 2 free eReports
Judy@bookcoaching.com
Ph:619/466/0622
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