|
|
|
Create a Library of Articles for Automatic Promotion
Create a Library of Articles for Automatic Promotion © 2 Terri Seymour Writing articles and submitting them for publication is a very powerful promotion tactic. BUT, this can be taken a step further to put your articles on auto-pilot. First of...
Evaulating Web Site Performance
Setting up a website is the very first step of an Internet
marketing campaign, and the success or failure of your site
depends greatly on how specifically you have defined your
website goals. If you don't know what you want your site...
Get your site noticed and build that traffic!
Traffic, is one of the magic words on the internet! The number
or volume of visitors to your online business website is what
ultimately dictates the success or failure of your home based
business or online venture.
You can have the best...
If you Sell a Product, Use Online Marketing, Part 2
If you Sell a Product, Use Online Marketing, Part 2 Judy Cullins ©2003 All Rights Reserved. When you offer your products via an email campaign to get people to visit your Web site, or sell direct through email, you reap many rewards--you...
LocalBizNetwork-the online community for small business in California and Texas
LocalBizNetwork is an online community for small business in California, US. Our business services include Website Services, Extranet Docs, Search Engine Optimization, E-learning Systems, E-commerce, Custom Graphics and Logo Creation, Newsletter...
|
|
| |
|
|
|
|
|
|
PR, Press Releases and Promotion!
Effectiveness of press releases can be entirely dependent on whether or not there are any major national scandals brewing before that news release is sent. I don't know if there will be any major earthquakes, tornadoes or presidential sex scandals this week, but I'm very excited that television's 60 Minutes news magazine covered online education tonight!
This week WebSite101.com and OnlineWorkshops.com officially announced our partnership to the press via an electronic press release distributed online via multiple sources and sent by email to specific local media sources. I can't yet say what results that announcement will have as it just went to the inbox of hundreds of journalists across the country.
What the media pays attention to is often determined by what the media pays attention to. Every news outlet looks at what the competition is running on the front page or what tops the hourly news reports. If 60 Minutes is paying attention to online education, then WebSite101 has got great chance of being a major news story tomorrow. If my local paper, the Santa Rosa Press Democrat gets interested, their parent publication, the New York Times may pick up the story too!
All we can do now is to wait and see if the San Jose Mercury News or the San Francisco Chronicle notice a small business internet tutorial teaming up with a distance education portal. The 60 Minutes piece was specifically discussing major online distance education initiatives launched by Duke University and the well known internet education site, University of Phoenix. Talk was centered around whether it was an
effective and useful way to learn. I already believe that it is.
Now we'll see whether the media agrees with that perspective. And as long as George W. Bush is faithful to his loving wife, and makes no malaprops during the performance of his duties tomorrow, maybe the Philadelphia Enquirer will take notice of a quiet little web site that is seeking to change the face of ebusiness by training a few thousand independent entrepre- neurs in ecommerce for the little guy.
I'm excited and hopeful of the potential for distance education and the small part WebSite101 can play in helping small business gain an edge in ecommerce. Our first press release was used by Entrepreneur Magazine, the Sacramento Bee and Oracle Magazine and we can only hope for more of that kind of attention will follow with the latest announcement. Ted Koppel, what do you think? David Letterman, do you care to comment? Howard Stern, would ya like to weigh in on this one?
Take a look at our press release by visiting it online at:
http://website101.com/press.html
And keep your fingers crossed for us that no movie stars get arrested for soliciting prostitution or some such nonsense. Maybe Martha Stewart'll say something nice about WebSite101. Oprah, would you like to add my ebook to your recommended reading list?
About the Author
Mike Banks Valentine WebSite101 "Reading List" Weekly Netrepreneur Tip Sheet Weekly Ezine emphasizing small business on the Internet http://website101.com/arch/ e-tutorial online at: http://website101.com/shortcourse.html By week's end you're ready expand your business to the web!
|
|
|
|
|
|