Marketing Your Online Content
As a webmaster, we need to actively promote our site. There are
lots of ways to do that, both ethical and unethical. We don't
have to resolve to unethical ways of marketing our site such as
spamming, reciprocal link farms, page generation software and
the like. The search engine algorithm will eventually catch up
with that. That still leaves us with plenty of ways to market
our site and content. However, the most important thing to have
is to create quality content on your website.
What is quality content? Quality content is information that
your viewers can benefit from. Once you create content, you want
everyone to know that your content does exists. You need to
distribute it the right way. Telling some strangers on the
street corner about "The New Guide of Stock Picking" will help,
but not effective. Time is precious. You do not want to reach
the most viewers. You would want to reach the most interested
viewers on your field. The reason is simple. You work less to
get the attention of the most interested viewers.
Therefore, submitting your online content to ezines and article
directories are absolutely critical. You will get the maximum
number of interested viewers there. The deal is simple. You, as
authors, are to submit your articles to these directories. In
exchange, you can promote your website at the resource box
provided. Viewers looking for a specific topic will browse
through certain categories. If they see your writing and like
it, they will become your customers. And what is the cost of
this? For most places, article submission is free. Where else
can you promote your business reaching thousands or more people
free of charge?
Some of these article directories are general and some are
niche. General article directories let writers publish
everything from weight loss help to building your own business.
These are good but you can certainly do better. The reason is
while these kind of sites garner a lot of visitors, you will
find less visitors interested in your field. Niche directories,
on the other hand, focus on specific field and attract less
visitors. However, these visitors are very interested in your
field. If an article directory has a niche in finance, why would
a person seeking information about weight loss visit the site?
Therefore, only visitors interested in finance will visit this
niche directory.
As always, the decision is up to you, as a webmaster. My
suggestion is to first submit your content to niche directory
and then when you have time, you can still submit your article
to other general directories.
About the author:
Novice Investing Article Directory has been launched to help
webmasters promote their sites in the field of finance and
business. Submission is free and easy. Our URL is:
http://www.noviceinvesting.com/Article
Written By: Hari Wibowo