Is Article Marketing An Effective Technique?
Getting traffic to a website can be one of the most challenging
issues a webmaster may face. Many people believe by putting a
website up people will simply just turn up, by the masses. This
just simply is not true. It is the equivalent of opening a water
shop in the Sahara desert. Although I'm sure people would love
the water, if they do not know about it they won't find your
shop. Ok this is a slightly silly example as there are not that
many people there to be potential customers but I hope you get
the message.
So we have identified people don't just turn up at websites. So
how do we get them to visit? You have several options:
Paying for advertising
This can be very expensive and may not deliver the type of
traffic you want.
Reciprocal link exchanges
Another technique is to exchange links with other sites. This
provides virtual roads into your site, while many will not
exactly be freeways they will still deliver you a bit of
traffic. Also as you gain more links, the search engines will
start to increase your rankings so you will start to get free
traffic from the search engines
Article marketing
This is a technique that is really starting to be in fashion
now. The idea is you submit an article about your sites' topic
to various article directories. They publish the article with a
back link to your site and this article is picked up by lots of
sites. This gives you lots of back links and have the benefits
of reciprocal linking and more. As you are not linking to the
sites that link to you the links are one way. It is thought that
one way links have much higher values in the search engines.
Through my tests I have found article marketing to bring me the
largest benefits for the least effort and cost. Let's face it,
time is the one thing we cant get more of so anything that gets
us the most gain for minimum effort has to be the winner!
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Written By: Leon Chaddock