Internet Marketing: Integrating Online And Offline Strategies
The biggest businesses have already realized that integrating
online and offline marketing strategies is the best way to tap
into a larger customer base as well as make customers spend
more. The best shops always make it easy for customers to shop -
wherever they want be it online, in a store or via direct mail.
Such is the power of using multiple channels to maximize the
potential of your marketing efforts.
To successfully integrate your online and offline strategies
follow some simple steps and rules.
1. Firstly, establish a web presence by building a website.
Depending on the nature of your business you can choose to have
a corporate website, an ecommerce store or an information based
website. The important thing to remember is that your website
must be search engine optimized so that it ranks high in the
search engines. This allows customers to find you. Often
customers who have heard about your business log on to the
Internet looking for more information about your company and
your products and services. A well-marketed online presence is
the right opportunity to introduce you to the customers. 2. The
next important thing to do is to integrate your marketing
campaign and messages. So whether you are using magazines ads,
banners or television spots all your marketing efforts must be
coordinated. If you are offering a fabulous Christmas offer via
print and television then ensure that your website has details
about the offer as well. The idea is to provide the customers
with a cohesive experience from your company. You can use your
print ads to direct customers to your website and then draw them
into more details about the product. 3. Ensure that your website
is continuously updated with the latest information and
products. Your online presence is the place where customers will
go seeking more information. You can use print and television to
create an impact and then deliver via the Internet. 4. Have a
program in place to track leads and evaluate the success of the
different marketing channels. You can have a feedback form on
the website as well as in stores to learn which channel is most
effective. 5. Often businesses like to follow up on initial
sales leads via different marketing channels. You can start off
making cold calls via telephone. If an individual shows
interesting your company products you can then send them some
printed brochures or an email with further details. The
individual can then be directed to purchase the product online
or go to the store and buy it.
Thus, to successfully integrate your online and offline
marketing strategy you need to ensure that all the promotions
are created by the same set of artists. In addition they must be
executed simultaneously so that customers get a single, unified
message from the company. The fact that multi channel marketing
results in increased sales is a great incentive to get planning.
About the author:
Matt Bacak became "#1 Best Selling Author" in just a few short
hours. Recent Entrepreneur Magazine's e-Biz radio show host is
turning Authors, Speakers, and Experts into Overnight Success
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Written By: Matt Bacak