Guerrilla Marketing, Music and You
Guerilla Marketing is the use of unconventional marketing
techniques intended to get maximum results from minimal
resources, which let's face it; most indie musicians have
minimal resources. Today, guerrilla marketing is a
non-traditional, low-cost, and highly effective marketing
endeavor, which when used properly can reap many rewards for the
diligent user.
So what can you do to use guerrilla marketing to help further
your music career? The first piece of advice I can give you is
to think outside the box. Don't do what everyone else is doing.
Here area few ideas to get you started:
* Use podcasts to broadcast your music, helping to expose your
music to a lot of people who may have never heard it before.
Make sure that you plug your website and where they can purchase
your products. * Why not go to your local library and see if
they will allow you to do a free concert there in exchange for a
percentage of your sales of product after your show. Libraries
are in dire need of funds. * Another easy and free way to get
your name out there and seen is to write reviews on every
product your own, have used, read or heard. Then post the
reviews on places like amazon.com and barnesandnoble.com. Make
sure to put a small two or three sentence bio at the end of each
review that has the name of any CD projects you have done. You
can't post your URL there; they will delete your bio. When you
post your reviews, put your vanity email address inside your
"real name." While those sites won't allow you to post your URL,
if your URL is part of your "real name," they don't say a word.
Check out amazon.com and look for one of my reviews. This is
what you will see: "Jaci Rae - The Rae of Hope.
raeofhope@jacirae.com." (Don't use a real email address or you
will end up with a lot of spam. That is my website, but the
email address if fake.) Why is this an important step? Because
people will read your reviews and you get your name out there.
Most consumers are Internet savvy and if they are interested in
you, will check you out.
These are just a few ideas. A very important part of the
guerilla marketing process is the business side. In order for
all of the ideas you come up with to benefit you, you have to be
registered with the correct places so that when your hard work
begins to paying off, other people know it as well. Here is a
list of some of the places you must register:
Broadcast Data Systems attn: (find out who is in charge at that
time) Los Angeles 6255 Sunset Blvd., 19th Fl Hollywood, CA 90028
323-817-1506 323-817-1511 http://www.bdsonline.com/
and
SoundScan http://www.soundscan.com/ Retail 914-684-5505
retail@soundscan.com Venue 914-684-5506 Fax 914-686-1556
venue@soundscan.com
I list more ideas as well as places to register your music that
will be crucial to your music success in, The Indie Guide to
Music, Marketing and Money and its companion The Indie Guide to
Contact Information. There are a lot of Guerrilla Marketing
techniques I am sure you can come up with yourself. If you want
different results and what you have been trying in the past
always turns out the same, then you must do something different!
Guerrilla marketing is what you need to do differently. Go after
your audience with fervor and diligence, but think outside the
box to get the results you desire and the exposure for your
music that you need. Wishing you the greatest of successes! Jaci
Rae - "The Rae of Hope TM" Copyright 2006 Jaci Rae
About the author:
Jaci Rae is the #1 Best Selling author of "Winning Points with
the Woman in Your Life One Touchdown at a Time" ISBN 0974622907
and "The Indie Guide To Music, Marketing and Money" ISBN
978-0-9746229-4-1 as well as the host of the Jaci Rae show. To
hear Jaci's popular show, with some of the top behind the scenes
as well as famous bands go to: www.jacirae.com click on the
weekly show link.
Written By: Jaci Rae