Five Key Fundamentals you need to know for a successful Search Engine Marketing Strategy
Five Key Fundamentals you need to know for a
successful Search Engine Marketing Strategy
Gregg Kell
www.web-site-design.tv
the key to a successful on-line business.
You
can get search engine optimization training from e-books, on-line tutorials, or
you can hire a
the past two years.
All
this excitement has triggered a rush of
realistic search engine marketing strategy that understands this new
advertising medium. Here are five key fundamentals you need to know for a
successful
Flexibility
The
success of your search engine marketing strategy in the end depends on your
keyword selection. A good search engine strategy targets a broad range of
keywords including little words as well as big words.
If
you are not familiar with
tools can help you select the best keywords for your website. When starting
out, it’s much better to look for small bargains than to fight for one or two
big and popular keyword phrases.
Balance
While
paid search engine advertising is a great Internet marketing tool, you will
profit from a balanced search engine marketing strategy that also includes
organic search engine optimization services and link building. You might
consider hiring a
with
provide this service for you.
At
some point, you’ll also want to grow your s
that organic listings are chosen first by 70% of the people viewing search
results. That means you can sharply increase your search engine traffic by
appearing in the organic results on the first page of
and Yahoo.
Measurement
It’s
important to measure how much business is being generated (ROI) by the
marketing dollars you are spending on your search engine marketing strategy.
Do
rising bid prices scare you away from search engine marketing? They shouldn't
if you know which of your ads are winning customers
and which are not. Measurement can tell you that and skilled split testing and
maximize the conversion rate.
key value-add provided by professional
Persistence
Search engine campaigns are easy to set up
and for that reason easy to neglect. You must monitor your campaigns regularly
because the search engines often introduce new features that can help you
market your on-line business. If you
neglect your campaign, even for a short while, you might find that you've dropped
out of sight. An ongoing relationship
with S
Optimization Professionals
Curiosity
Don‘t
be afraid to “tinker” with the creative part of your search engine marketing
strategy. Sometimes a small word or text change can double or even triple your
click-through rate or conversion rate.
Try
it, just to see what happens. It won't ruin your budget and might just put you
at the top of your game.
In conclusion, the Internet is the most
cost effective marketing opportunity ever. By mastering these five fundamental
elements to search engine marketing you can be among the top performing
websites in your industry.
About the Author
Gregg Kell is President of Kell
Solutions a website
design firm and search engine
optimization firm based in Laguna Niguel, CA
Written By: Gregg Kell