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Marketing "Gurus": Do You Need One?
Its become fashionable to bash marketing "gurus" nowadays. There are some for whom the prospect of even looking at someone as a "guru" is a sin. They believe in being free-thinkers, unfettered by the bonds of guru-dom. Then there are...

Network Marketing Success- Secrets to Inoculating Yourself Against Failure and Negatives
The Inoculation -- What You Are Going to Face in MLM. When you want to prevent something from infecting you body, what do you do? You get a shot, or an Inoculation into your body. There are many viruses and germs out there that can...

The Marketing Plan And The Four P’s
The Marketing Plan section of the business plan demonstrates how a company will penetrate the market with its products and services. The Marketing Plan should include “the four P’s” – Product, Promotions, Price, and Place. Products and/or...

Email Marketing Systems to Help Boost Exposure and Profits...System #7 - The Silent Partners

The whole point of these eMail Systems is to set things up
in such a way that they pretty much run themselves. This is
a HUGE advantage because it will free you up to work on
other things within your eBusiness AND it has your eMail
Marketing churning away, all at the same time! Now, I ask
you...how cool is that??

There are two little tactics that are quite effective when
it comes to eMail Marketing that not too many people use.
I refer to them as my "silent partners." I use them on a
consistent basis and I highly encourage you to as well ;o)

Ok, let's roll them out!

Download Pages...

I know, you must be thinking, download pages?? You betcha
and why not? Every download you have, be it a paid and yes
even a no cost download, must always have their own download
page. I have seen so many people miss out on a marketing opportunity
by not using a download page at all. All they have is a text link that
will take them to the .exe or .pdf and call it a day.

RULE OF THUMB...a no cost download must always be treated
as if it were a cost one!!

A download page gives you yet another "kick at the cat" as they
say (note...there were no cats harmed or injured in anyway during
the writing of this article and don't email me, I love cats!!). It is
another opportunity to add to or build a list so use it to YOUR
full marketing advantage!!

On your download page you have another chance to get the
purchaser to take you up on your no cost newsletter offer. Or
perhaps you have an eCourse that will tie in with the theme of
the product they just bought. Any chance you have to get them
on a LIST via one of your other email marketing systems that
you have set up so that you can follow up with them ... well don't
just stand there...TAKE IT!!

"Read Me First" Text Files...

Ahhh, hardly anyone uses these. Ken Evoy does on a regular
basis, as does Jimmy Brown and a few other top marketers,
but, us regular "joe's" ... NOT!!

Every download should be a zip file and within that zip file
should always be a little "Read Me First" note from YOU.
(You can create these in notepad).

Within your "ReadMeFirst" note is a thank you for the purchase
AND then you will tie in one of your other eMail Marketing
Systems. It could be a eCourse, your newsletter, your
eMarketing Kit...the options are up to you.

Let me give you a quickie example you can take and change to
make your own..

-----Start-----

Hi There!

Thank you for ordering a copy of "AutoPilot Income Streams"

To launch the eBook for reading, just click on the enclosed
.exe file. The eBook will launch and you'll be all set to read
and put into practice the tips and concepts that are found
within!

Also, I wanted to remind you of the free 5-Day eCourse,
"Imagine What You Could Accomplish With A Marketing
Coach In Your Back Pocket...?" If you haven't already
received your free 5 daily lessons, you can do so by
sending any email to coach@a1ebiz.com

If you have any questions at all, please send me an email
and let me know.

Regards,

Denise Ryder
Marketing Coach
-----End-----

Short, sweet and to the point. The best thing about this
tactic is that you have them in a totally opened frame of
mind. They are ready to start reading their purchase,
they have the "read me" file that says "THANK YOU" and
you have given them a good, solid information piece that
provides a fantastic value added touch. Not to mention
the fact that it gives you yet another warm body to
follow up and market to.

There you have it. Two quickie tactics that take
minutes to set up, which have the potential to add
to your lists in a big way. Given the time and effort
they take (hardly any) it would be a shame after
reading this that you don't put it to work for you.
Don't ya think???

Hey if you missed out on the other 6 eMail Marketing
Systems we have covered, then dig through the ProfitSpace
Articles (http://www.profitspace.com/articles.html) ...
that's where you will find them all.

If you want to gain some further insight into a few
more tactics like our two "silent partners" above
then read "How To Become Wildly Successful
Online." This eBook will give you some great ideas.
Read about it here:
http://www.profitspace.com/wso

About the Author

Denise Ryder is a Marketing Coach writing from her home
office in Northern Ontario (Canada). Hey...are you a do-it
yourself marketer? Are you struggling a little? Need just a
little help??? Can you imagine how far your business could
grow with a Marketing Coach in your pocket??? Take a no
cost Test Drive TODAY!!
http://www.profitspace.com/coach

Written By: Denise Ryder, Marketing Coach