Email Marketing Systems to Help Boost Exposure and Profits... System #2 - Free eMarketing Kit
We talk a lot about having a foundation and having a foundation is
so vital to any business be it on or off line. Now having one is one
thing but if you are like most and have no idea how to even build a
foundation, then I can understand where people will become frustrated.
So, let's work on building a foundation for you. With a foundation in
place you will at least know that there are some tactics out there that
you can totally count on to deliever a consistent result for you. Once
you have a foundation, then you can add in a new marketing tactic
into your mix, test it, adjust it where it may need be and track it to
see if the result is consistent. If it proves to be then of course that
tactic now becomes another within your foundation.
UNDERSTAND THIS...not every tactic is going to work for you. There
are many reasons why this may be the case. You might have decided
to cut a step and doing so of course could jepordize your outcome. There
are many variables which can come into play. The thing is that you TRACK
and ADJUST until you FIND the right mix for your business.
So, are you ready? Ok then, let's roll up our sleeves and get at a
system here, shall we??
There are TWO credo's that immediately come to my mind immediately
when I think of email marketing strategies. I want to share them with you
and I really want you to write them down on a sticky note and keep them
someone where you will see them constantly.
Here they are... 1. How can I use this tactic so that I am always adding to
or building a list?
By asking yourself this question you are putting yourself in a proactive state,
which is fantastic! Many people are more reactive when it comes to their
marketing efforts and reacting is like the little mouse running in that wheel
in a cage, he spends all that time running and running and never gets
anywhere. Its the same with people who are reactive, they spend all that
time reacting and not getting anywhere with their marketing results.
2. You CAN'T market to a ghost
Hits to your site doesn't mean "jack" if they don't buy and if you don't have
a tactic in place that will enable you to follow up with that traffic. If you can't
capture an email address and a name, then all you are doing is marketing to
ghosts.
There are 1000s of sites out there that don't have an effective way of capturing
an email address and a name so that they can follow up and build a relationship
with. Many of these sites are affiliate sites and because of the way they are set
up you aren't able to make any changes to them. The way around that is to build
your own theme-based site, add in your email marketing systems and of course
your affiliate programs. It sounds hard, but it isn't and it shouldn't surprise you
that all this is the exact strategy that the top affiliate profit earners use.
With that said, let's look at another system to have in place for the purpose of
email marketing.
What we are going to do is put together a free eMarketing Kit which will consist
of four items:
1. A newsletter subscription
A newsletter is a fantastic way to follow up with a prospect and of course
to further in the developing of trust and rapport with prospects, or as you
have no doubt read about..."relationship marketing."
2. A Sponsor Announcement
This can be an ad for your affiliate program or anything else that you are
marketing.
3. An eCourse/Report
Another list building tool for you, whether you go the eCourse route or the
Report route the key points to remember is that: 1. the piece is information
based and is going to help the propsect. 2. Load it into an autoresponder so
that you can capture the name and email address.
4. A viral marketing tool
This can be an ebook that is customized with your name, site address and/or
email address. A propsect can have it for the cost of their name and email
address and in return they can use it on their site. Now you have a name on
a list and of course you are leveraging your marketing efforts through them.
Take it one step further and offer your prospect the choice to customize your
ebook with their information for a small fee and you have just added an income
stream into the mix. Now how cool is that???
You write a "sales page" (yes, even for a freebie kit like this) and have the
items in place with little graphics, lay it out so it looks professional and not
just slapped together. Set up "A" pop-up and place it on your site and an
enticement and of course write classified ads directing people to your free
eMarketing Kit and you are away to the races.
-----NOTE-----
I know that people hate pop-ups but they do work. The unfortunate thing is
that many went over-board with them and because of that it ruined it for the
rest of us who use pop-ups properly. One pop-up is ok - try it and see how
your return rate is
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This whole system takes about 30 minutes to maybe an hour tops to put
together.
If you want to see a eMarketing System in place like this already then go
to http://www.profitspace.com/ib/instantboost.html Follow through
the steps and learn how you can use this very same system on your site as
well. If you want to go further and research more email marketing systems
like this one, then check out www.profitspace.com/articles.html for a series
of 12 systems to help with your email marketing campaigns.
There you have it. A system that is so easy anyone, regardless of their level
of internet experience can put together. It just takes 4 enticements that are
easy enough to find and you're off to the races ;o)
About the Author
Denise Ryder is a Marketing Coach writing from her home
office in Northern Ontario (Canada). Hey...are you a do-it
yourself marketer? Are you struggling a little? Need just a
little help??? Can you imagine how far your business could
grow with a Marketing Coach in your pocket??? Take a no
cost Test Drive TODAY!!
http://www.profitspace.com/coach
Written By: Denise Ryder, Marketing Coach