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Build Downlines, Make Money.
How many programs have you joined and promoted, only to end up with next to no referrals? Why does this happen?
Let's take a look at some of the choices you have when a referral signs up under you. Do you:
contact that person,...
Making Money on The Web
Since Feb 2005 I have been experimenting with making a little
income from websites. Not by working on them and building them
for people which is one of my 'proper' sources of income, but by
actually building sites for myself that then generate an...
Old Meets New in the Web Store Business Plan
E-commerce may be revolutionizing the way the world does business, but it shouldn’t change your approach to writing a business plan. Whether you’re starting a Web store from scratch or taking an existing outfit online, the basic elements of your...
THREE ways You can Use the Ezines to Increase Your Sales
***1. FIRST PROMOTIONAL METHOD: Write ezine articles and submit to ezine publishers-
Writing ezine articles is one of the three best promotional methods that I'd ever know. (search engines and free ebooks are other two in my experience)....
Your Total, Effective Online Marketing Plan
Everyone is looking for that magic formula that will propel his or her web site to phenomenal success. Sooner or later, most people give up their search for this mythical online marketing secret and accept a mediocre level of online business...
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Local Search Optimization: Think Globally, Act Locally
Many small businesses need to have an online presence and sell their products or services locally. For instance, doctors, dentists, real estate agents and restaurants can all benefit from online marketing but only on a local scale, not globally. In order to tap into the local market, however, it may be necessary to make some global changes to your website.
In order to target a website to a local market, it is important that 3 key areas be addressed:
1. Global website text changes targeting local keywords
2. Geographical meta tag implementation
3. Getting indexed by Yahoo! Local
In regards to global website text changes, let’s take, for example the case of the Romeo Cuccina restaurant in Nowhere, Ohio. This family-owned Italian restaurant wants to be found by people in and around Nowhere, Ohio and by people traveling to this location. The body text of the Romeo Cuccina restaurant needs to contain the name Nowhere, Ohio, plus references to the surrounding towns and attractions along with its Italian restaurant keywords, which will also be scattered throughout the text. The title text and the H1 tag should also contain the words ‘Nowhere, Ohio’ as well. Making sure that these geographical keywords are in the text, names of the graphics and links will help this website do well in the search engines for local searches.
In regards to geographical meta tag implementation, this is simply a tag with the company name and address that will help establish a website locally. This
tag can be used on the homepage, About Us page and / or Contact Us page as well. In our Italian restaurant example, the tag will look like this:
Now in regards to getting indexed by Yahoo! Local, it is important to know two things upfront. First, your business may already be indexed by Yahoo! Local so it is best to do a search first. Second, Yahoo! Local is now offering a free 5-page website to small business owners who want to establish a web presence. This promotion is to encourage business owners to get listed locally so that Yahoo! can continue to expand its map of businesses per region. If you find your business is already listed in Yahoo! Local, then check the information for accuracy since sometimes there are errors. These errors are easily corrected by going through the sign up process. For more information see http://local.yahoo.com/
By using the 3 key methods listed above, your website will get a jumpstart in the local search arena. Also, don’t forget a link-building campaign as well since you’ll need a few relevant links pointing back to your website. So, what are you waiting for? Get started now!
About the Author
Copyright © 2005 SEO Services
SEO Services is a search engine optimization company specializing in both on-page and off-page optimization in order to achieve high rankings.
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