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Advantages of Viral Marketing through Content Distribution
The principle of viral marketing works very much like a computer
virus. Left unchecked, a computer virus will affect one PC to
the next. But unlike a computer virus, which is harmful, viral
marketing is harnessed for good. It is very effective...
How To Get Indexed By Search Engines...Fast
Why Can't I Get Indexed by the Search Engines? Unfortunately, this is an all too common question. If it makes you feel any better, you're not the only one frustrated about the length of time it takes to be indexed, or the many pitfalls involved. It...
How to turning your online visitors traffic into buyers/customers traffic?
Overview: Many leading search engines and b2b web sites offering online advertising pay per click promotions, search engines optimizations, Backlinks promotions, keyword e-marketing, Banner ads, etc. Now days every body knows about SEO or...
Online Promotion: 10 Insiders' Secret For Writing Profitable Ads
Do what I did. Learn these 10 insiders' ad writing, website
promotion "secrets", and explode your website traffics and sales:
1. You can get ad copy ideas by studying similar product's
advertising material. Collect their sales letters,...
Top 6 Reasons for having a RSS feed - Come and explore the possibilities!
Getting traffic to your website can be hard. No one just randomly types in "makelotsofmoneyonlinequicklyandfromhome.com" and with this market slowly being filled in, it is hard to get a good rank on Google, Yahoo, MSN, Ask, and all the other major...
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Local Search Optimization: Think Globally, Act Locally
Many small businesses need to have an online presence and sell their products or services locally. For instance, doctors, dentists, real estate agents and restaurants can all benefit from online marketing but only on a local scale, not globally. In order to tap into the local market, however, it may be necessary to make some global changes to your website.
In order to target a website to a local market, it is important that 3 key areas be addressed:
1. Global website text changes targeting local keywords
2. Geographical meta tag implementation
3. Getting indexed by Yahoo! Local
In regards to global website text changes, let’s take, for example the case of the Romeo Cuccina restaurant in Nowhere, Ohio. This family-owned Italian restaurant wants to be found by people in and around Nowhere, Ohio and by people traveling to this location. The body text of the Romeo Cuccina restaurant needs to contain the name Nowhere, Ohio, plus references to the surrounding towns and attractions along with its Italian restaurant keywords, which will also be scattered throughout the text. The title text and the H1 tag should also contain the words ‘Nowhere, Ohio’ as well. Making sure that these geographical keywords are in the text, names of the graphics and links will help this website do well in the search engines for local searches.
In regards to geographical meta tag implementation, this is simply a tag with the company name and address that will help establish a website locally. This
tag can be used on the homepage, About Us page and / or Contact Us page as well. In our Italian restaurant example, the tag will look like this:
Now in regards to getting indexed by Yahoo! Local, it is important to know two things upfront. First, your business may already be indexed by Yahoo! Local so it is best to do a search first. Second, Yahoo! Local is now offering a free 5-page website to small business owners who want to establish a web presence. This promotion is to encourage business owners to get listed locally so that Yahoo! can continue to expand its map of businesses per region. If you find your business is already listed in Yahoo! Local, then check the information for accuracy since sometimes there are errors. These errors are easily corrected by going through the sign up process. For more information see http://local.yahoo.com/
By using the 3 key methods listed above, your website will get a jumpstart in the local search arena. Also, don’t forget a link-building campaign as well since you’ll need a few relevant links pointing back to your website. So, what are you waiting for? Get started now!
About the Author
Copyright © 2005 SEO Services
SEO Services is a search engine optimization company specializing in both on-page and off-page optimization in order to achieve high rankings.
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