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All About Links! The Benefits of Linking
Reciprocal links are text or banner links pointing to a website, where in return that website carries a similar text or banner link pointing back to your website. In order for reciprocal links to be successful and to ensure that your page receives...
Explore these Vital Secrets to Dramatically Boost Your Profits
So you want to start earning an income from the net? You have
your computer fired up ready to go, your website looks great but
now what. No visitors, no sales and no income. You will not get
visitors with your site just "sitting there". To get...
How to Use an Automatic Responder for Effective Prospect Follow-up
When a prospect shows an interest in your product, if you don't deliver what he wants immediately and follow up on him, you lose sales. No matter what you're selling online, using an automatic responder to do personalized follow up, can...
Making Press Releases Work - Creating News Where None Existed
Aren't you tired of hearing how extremely easy it is to get free publicity? Have you tried the suggestions that most public relations "gurus" give you? The hard, cold truth of the matter is that you cannot write a press release about...
You Ain't Seen Nothin' Yet!
How's your business activities coming along? If you're not up to your eyeballs in new customers and new downline agents, consistently, every week, then let me ask some questions: Do you understand what it could mean for you, financially, if you...
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Local Search Optimization: Think Globally, Act Locally
Many small businesses need to have an online presence and sell their products or services locally. For instance, doctors, dentists, real estate agents and restaurants can all benefit from online marketing but only on a local scale, not globally. In order to tap into the local market, however, it may be necessary to make some global changes to your website.
In order to target a website to a local market, it is important that 3 key areas be addressed:
1. Global website text changes targeting local keywords
2. Geographical meta tag implementation
3. Getting indexed by Yahoo! Local
In regards to global website text changes, let’s take, for example the case of the Romeo Cuccina restaurant in Nowhere, Ohio. This family-owned Italian restaurant wants to be found by people in and around Nowhere, Ohio and by people traveling to this location. The body text of the Romeo Cuccina restaurant needs to contain the name Nowhere, Ohio, plus references to the surrounding towns and attractions along with its Italian restaurant keywords, which will also be scattered throughout the text. The title text and the H1 tag should also contain the words ‘Nowhere, Ohio’ as well. Making sure that these geographical keywords are in the text, names of the graphics and links will help this website do well in the search engines for local searches.
In regards to geographical meta tag implementation, this is simply a tag with the company name and address that will help establish a website locally. This
tag can be used on the homepage, About Us page and / or Contact Us page as well. In our Italian restaurant example, the tag will look like this:
Now in regards to getting indexed by Yahoo! Local, it is important to know two things upfront. First, your business may already be indexed by Yahoo! Local so it is best to do a search first. Second, Yahoo! Local is now offering a free 5-page website to small business owners who want to establish a web presence. This promotion is to encourage business owners to get listed locally so that Yahoo! can continue to expand its map of businesses per region. If you find your business is already listed in Yahoo! Local, then check the information for accuracy since sometimes there are errors. These errors are easily corrected by going through the sign up process. For more information see http://local.yahoo.com/
By using the 3 key methods listed above, your website will get a jumpstart in the local search arena. Also, don’t forget a link-building campaign as well since you’ll need a few relevant links pointing back to your website. So, what are you waiting for? Get started now!
About the Author
Copyright © 2005 SEO Services
SEO Services is a search engine optimization company specializing in both on-page and off-page optimization in order to achieve high rankings.
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