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8 Reasons Why People Don't Visit Your MLM Web Site
8 Reasons Why People Don't Visit Your MLM Web Site -By Talbert Williams 1. You don't offer free original content. It's important to give your visitors information they can't find any-where else. If you're the only source for a certain type of...
8 Tips for Starting and Maintaining a Successful Online Forum
Nothing promotes a business online better than staying in touch with prospects. The more interactive the continued contact, the more of a relationship that is built with a potential client. This business principle of continued contact and...
How To Use Articles To Build Your Affiliate Program
Articles are the perfect promotional tool for your affiliates - they bring in more sales than banners, book covers, and ezine ads. Your affiliates can post them on their website, use them in their newsletter, or turn them into a free eBook. One...
Kick-Off Your Traffic Virus!
Have you noticed lately how savvy webmasters are using simple, content-rich articles to pull-in more targeted *traffic* to their Web Site audience without spending a dime on promotion or advertising? It's a fact: content is KING on the Internet....
What's your Business Online Attitude?
This article was prompted by some customer support work I was involved in for a private members site. One of the paid subscription members wanted someone to look over his website and give an opinion of what we thought of its design. It...
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Just what is a News Release?
A News Release is an effective way to get FREE Publicity. There is however a
distinct difference between writing an ad and composing a News Release. The
purpose of an ad is to solicit inquiries or sales. You are promoting a
product (site, service or a tangible product) to make that sale. When you
compose your news release, your goal is the same, but the approach is very
different.
A news release is just how it is worded - News. With a news release you are
attempting to promote product by presenting facts about said product. It
should look like news, feel like news, read like news and BE NEWS!
Your news release must make interesting reading and have news value. It must
be received by the reader, not to mention the editor as being useful and
benefiting the prospective reader. People are reading this material because
they expect it to be news worthy and therefor your information must be
presented to the reader (and editor) as news. This means presenting all of
the facts and benefits that your site, product or service has to offer.
Remember, what you are writing is NOT an "AD" release, it is a NEWS release.
It must contain news. When people buy a magazine, 99.9 % of the time they
don't purchase it to read ads. The same philosophy applies to newspapers
(although the
percentage rate drops for newspapers), radio, television, or
any other media source. Ads are generally the furthest thing from peoples
minds, but they will however read your news release because they are
expecting to gain informational value from it. That is where a news release
has the advantage.
When you write your news release focus on the benefits and advantages that
you offer, not your product. Leave an impression with the reader that you
are concerned about what the product can do for the reader. Zero in on the
readers' self interest and whatever you do, avoid giving the impression that
you are attempting to sell anything. If your news release even remotely
resembles an ad the reader will never see it, because it will never get past
the editor, whose job is to see that the news release is informational not
promotional.
Remember this: People want to be told....not sold!
About the Author
William R. Montgomery
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