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10 Amazing Product Selling Formulas
1. Sell your products at a wholesale price to retail web sites. You could sell them individually or in bulk. 2. Set up joint ventures with other businesses to sell your product to new customers. They can introduce it to their customers for a set...
Direct Marketing Strategies for Holiday Email Promotions
Tis the season to leverage customer interest data for successful email marketing.
All of the information gathered throughout the year from customer purchases, customer feedback surveys, and other behavior offers direct marketers...
Effective Marketing
Effective Marketing For any business to be successful whether on or offline it has to be marketing effectively. You are going to need more than a great looking site with fabulous products or services to obtain success. You will need to run an...
Google Morning! Google Afternoon! Google Evening! Google Everywhere!
Why and how much Google is Getting Important, either you are Businessman, Doctor, Engineer, Software Professional, SEO or Housewife, you tend to google every time. Google is more or less an integral part of our online life now. Google has become the...
Promotion Is The Key To Success
Initially the most important factor in attracting people to your site is its overall look and quality. We have changed our site several times since it was launched, each time updating and improving its content. The site must certainly not be static,...
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Just what is a News Release?
A News Release is an effective way to get FREE Publicity. There is however a
distinct difference between writing an ad and composing a News Release. The
purpose of an ad is to solicit inquiries or sales. You are promoting a
product (site, service or a tangible product) to make that sale. When you
compose your news release, your goal is the same, but the approach is very
different.
A news release is just how it is worded - News. With a news release you are
attempting to promote product by presenting facts about said product. It
should look like news, feel like news, read like news and BE NEWS!
Your news release must make interesting reading and have news value. It must
be received by the reader, not to mention the editor as being useful and
benefiting the prospective reader. People are reading this material because
they expect it to be news worthy and therefor your information must be
presented to the reader (and editor) as news. This means presenting all of
the facts and benefits that your site, product or service has to offer.
Remember, what you are writing is NOT an "AD" release, it is a NEWS release.
It must contain news. When people buy a magazine, 99.9 % of the time they
don't purchase it to read ads. The same philosophy applies to newspapers
(although the
percentage rate drops for newspapers), radio, television, or
any other media source. Ads are generally the furthest thing from peoples
minds, but they will however read your news release because they are
expecting to gain informational value from it. That is where a news release
has the advantage.
When you write your news release focus on the benefits and advantages that
you offer, not your product. Leave an impression with the reader that you
are concerned about what the product can do for the reader. Zero in on the
readers' self interest and whatever you do, avoid giving the impression that
you are attempting to sell anything. If your news release even remotely
resembles an ad the reader will never see it, because it will never get past
the editor, whose job is to see that the news release is informational not
promotional.
Remember this: People want to be told....not sold!
About the Author
William R. Montgomery
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