|
|
|
Cheap Advertising Methods That Work!
Advertising is necessary to get name recognition for your business and attract customers. But, what steps can you take to advertise your business if your promotion budget is limited?
Plenty!
The following methods are some of the best and...
Local Search Optimization: Think Globally, Act Locally
Many small businesses need to have an online presence and sell their products or services locally. For instance, doctors, dentists, real estate agents and restaurants can all benefit from online marketing but only on a local scale, not globally. In...
Online Marketing: Five Principles That Help You Succeed NOW
I have been working for Internet companies since 1994. First at America Online and now in my own marketing and design business. The only online marketing rule I adhere to is that things are constantly changing. That could make marketing difficult....
SO I'VE GOT A WEB SITE - NOW WHAT?
SO I'VE GOT A WEB SITE - NOW WHAT? by P J Chandler Yesterday I was talking to the owner/editor of a local magazine that has just ceased publication. When I asked what caused her to pull the plug, she told me that advertising revenue had fallen...
Starting a Web Based Business
Internet business opportunities are endless. You don't have
to be a computer expert or genius to make more money than
you ever imagined and you don't need a ton of money to get
started, just a little determination.
It wasn't so long ago...
|
|
| |
|
|
|
|
|
|
I Want to Do an Ezine! Part 1 What is an Ezine?
I Want to Do an Ezine! Part 1 - What is an Ezine?
Copyright Terri Seymour
I have been getting numerous emails lately from people
who want to start publishing an ezine, but really don't
know where to start. So, I am going to write this
series of articles from start to finish in the hopes of
helping some of my associates get started with their
own ezine! Please feel free to email me if you have
questions about anything stated in these articles.
First of all, what is an ezine? An ezine is simply an
electronic magazine or newsletter sent out periodically
to a list of Opt In subscribers. Opt In means they
have voluntarily signed-up to receive your ezine and
were not added to the list without their knowledge or
permission.
This is one of the reasons an ezine is so valuable to
your business. Your subscribers have given their
consent to receive announcements, promotions, ads,
recommendations, etc. from you!
BUT, let me stress this, you must treat your subscribers
with respect, provide valuable and helpful content and
be there for them when they want or need you. You do
not want to USE them as a mailing list for every ad that
comes down the pike.
Ok, to get started, one thing you should do is look
over a few successful ezines to get a feel of how they
are done. Each publisher will add his/her own style,
personality, and soul to their ezine which in turn is
what
makes it unique and successful.
A few ezines I would recommend are:
Rim Digest at http://www.rimdigest.com
Simple Biz Ezine at http://www.simplebizpublications.com
Ideas By Post at http://www.ideasbypost.com
and also, My Own Ezine at http://www.myownezine.com ;-)
These ezines are very well written and each publisher
has a very distinct style and personality to go along
with the useful content.
What you want to do with your ezine is establish a trust
relationship with your readers. You want them to get
to know you and learn that they can trust you and your
recommendations. Be there for them if they have
questions, if they need advice, or support, or if they
just want to talk with someone who has more experience.
Your ezine is much, much more than an advertisement
for your business. It is a bond between you and your
readers. Treat it as such!
Ezine publishing can be a very rewarding, fun,
challenging and if done right, profitable venture!
In next week's article, I will be dealing with layout,
design and format and also naming your new ezine.
About the Author
*************
Terri Seymour and her husband Terry of
www.seymourproducts.com offer a no cost,
home business opportunity. Apply online.
Resources and more for your home business
available at www.myownezine.com Free ecourse
business-building-ecourse@getresponse.com
****************
|
|
|
|
|
|