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9 Amazing Ways To Super-Charge Your Online Profits!
Which do you think is harder to do: sell something new to someone who has already bought from you in the past or convince a stranger to make his/her first purchase?
The answer is obvious: a person who has already purchased your product and is...
Can I Advertise My Site with a $150 monthly budget?
Assuming all other bills are covered; web hosting, list building, affiliate programs, your own ezine, etc., you only have $150 a month to spend specifically on advertising. What are the best ways to stretch that dollar to its fullest potential? Glad...
Interested In Free Targeted Traffic
How to Get Free Targeted Internet Traffic to Your Website No matter what opportunity or product you promote via the internet you do not have a business unless you have customers. One way to increase sales is to increase your customer base, this...
PR, Press Releases and Promotion!
Effectiveness of press releases can be entirely dependent on whether or not there are any major national scandals brewing before that news release is sent. I don't know if there will be any major earthquakes, tornadoes or presidential sex scandals...
Run a Contest: Build a Large Opt In List Targeted for Your Products
Run contests on your website (or include surveys and polls) to
grab opt-ins for your newsletter then put your new subscribers
to work for you.
A contest at your web site works on the same principle as
signing up for a contest to win a free...
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How to Use an Automatic Responder for Effective Prospect Follow-up
When a prospect shows an interest in your product, if you don't deliver
what he wants immediately and follow up on him, you lose sales.
No matter what you're selling online, using an automatic responder to do
personalized follow up, can drastically increase the amount of sales you
receive. It can also dramatically cut down on manual follow up of your
prospects.
Once a prospect requests your information there are a million and one
things that can divert his attention from it.
For instance:
His computer crashed, he has to wait several days to get it repaired.
His wife called, her car broke down again. He has to pick her up.
The kids are screaming, the dog is chewing on their favorite toy.
His friend needs a ride to the airport...now!
These are just a few examples of what can happen to cause your
prospect to forget about your offer. That's why it is so important to get
your offer in front of a prospect more than once. The ideal number is 5-7
times.
How an automatic responder (autoresponder) works
These programs automatically return a prewritten message to anyone who
sends a message to the autoresponder's email address. They usually allow
for one or more follow-up messages.
Types of automatic responders
Single follow up - this one will reply once only to any message sent to it.
These are very useful for letting someone know that you have received
their mail and will get back to them shortly, or you could inform people
you are away on vacation.
Multiple follow up – these are often called sequential autoresponders.
They can be programmed to follow up over a period of days, weeks, or
months with any number of sequential messages.
Features:
Send multiple follow up messages
Messages can be personalized
A copy of each requestors message can be sent to your e-mail address.
Can create an online form to insert in your web page.
Supports both plain text messages or HTML.
Broadcast email updates to your entire customer list
Attachment support - your messages can contain one or more
attachments.
Tracking URLs - setup a tracking URL to track click throughs from your
messages
Totally Ad Free
Automatically adds an "Unsubscribe" link at the bottom of each
message.
Free
autorespond-it.com (contains all the above features)
limitlessfollowup.com (free perl script)
zipresponse.com
sendfree.com
getresponse.com
Paid
aweber.com
rapidreply.net
How to set up an automatic responder on your web site
1. Create a form on your web site to capture your prospects information
(i.e. name and email address.) You can do this on one or several pages or
use a pop-up or pop-under (www.isitebuild.com/web-site-promotion.com)
on your web page. I prefer the pop-under because it is less obtrusive for
your visitors (pops up when the prospect has left the main page).|
2. Write a series of 3-7 personalized follow-up messages regarding your
offer. You have the option of spacing these several days (or weeks) apart
from each other.
3. Set up a confirmation page (www.isitebuild.com/success) to confirm
your prospects successful subscription.
4. Set up an error page (www.isitebuild.com/failure) in case your prospect
makes a mistake filling out the information. Create an email link on this
page that will direct him to your offer. Your autoresponder will still
capture his email address for follow-up.
5. Upload your main page (containing your subscription form),
confirmation
page, and error page to your web host. If you are using a pop-up page,
upload this one as well.
6. Check all your web pages before you begin your marketing campaign.
Test the links and check the pages in different screen resolutions, and
browsers.
7. Begin your marketing campaign.
Creating multiple personalized follow up messages to your prospects,
gives them a better chance to respond to your offer, resulting in
increased sales. Using an automatic responder will allow you more
free time to focus on implementing other marketing strategies.
About the Author
Herman Drost is the author of the NEW ebook
"101 Highly Effective Strategies to Promote Your Web Site"
a powerful guide for attracting 1000s of visitors to your web site.
http://www.isitebuild.com/web-site-promotion
Subscribe to his “Marketing Tips” newsletter for more original
articles. mailto:subscribe@isitebuild.com. You can read more
of his in-depth articles at: http://www.isitebuild.com/articles
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