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How Do They Find You?
The movie, "Field of Dreams", starring Kevin Costner
and James Earl Jones, made this line famous:
"If you build it, they will come."
That idea worked great in the movie but it is a whole
different ballpark when it comes to a web site or an
email campaign.
The only way to attract traffic on the Internet is
to PROMOTE. And the key to successful online
promotion is to know HOW your traffic found you.
Why?
Because when you know HOW your traffic found you
then you will know what is working for you so that
you can not only maintain it, but also increase it.
With an email campaign, it is absolutely essential to
code your mailings in order to discover which one
is bringing you results.
The easiest way to do that is by the use of Auto-Responders.
There are a host of FREE Auto-Responder services that will
allow you to acquire as many FREE responders as you need.
For a "List of FREE Auto-Responder Services", send a blank email
to our Auto-Responder at: mailto:freeautoresp@emailexchange.org
For example, you are promoting an ad service that pays you
50% commission. You run one ad in a newsletter, another is
done via your signature in posting to a business list and still
another ad is exposed via FFA Link submissions.
You can code your ads simply by calling them ad001, ad002, ad003.
When you receive a reply to ad001, you will know it came from
the newsletter, ad002 will be a response to your signature and
ad003 will be from your FFA Link submission.
Use whatever code is appropriate for you but the important
thing to remember to code it and know to what it pertains.
If you have your own web site, your hosting provider might
already provide you with the tools you need to track your traffic.
All you would need to do is access your log info and review
which web pages are getting the traffic and study where the
traffic is coming from to visit you.
If you do not have access to such info from you host provider,
there are many good FREE online stat services you can use.
Here are just a few:
HitBox
http://www.hitbox.com/
What does HitBox report?
· Traffic - Hourly, daily, monthly and annual
statistics
for page views and unique visitors
· Referrers - Learn what sites link to you and how much
traffic they send, the search engines and keywords users
search to find your site, and total traffic from bookmarks
· User paths - See how users navigate through your site
· User profiles - Find out the browsers, operating systems
and screen settings that your audience uses and their language,
country and domain.
· 100s of statistics
Extreme Tracking
http://www.extreme-dm.com racking/
With the eXTReMe Tracker you get every advanced
feature required to picture the visitors of your website.
Conveniently arranged, numbers, percentages, stats,
totals and averages. All the way up from simple counting
your visitors until tracking the keywords they use to find you.
NedStat
http://www.nedstat.com/
Nedstat Basic provides you with accurate answers to all the
important questions about your visitors, like which part of
the world or countries that they are from, on which days
and at what times they hit your site and if you're reaching
a greater audience.
You may find that much of your traffic is coming to you from
a search engine or directory like Yahoo, http://www.yahoo.com/
or Google, http://www.google.com/.
You may also be pleasantly surprised to discover that a web
site with related traffic has linked your site and is now sending
you new visitors daily.
It would be a good idea to contact the owner of that new traffic
generator and let them know you appreciate the link and even
offer to link back to them in return.
Once you know where your traffic is coming from to find you,
it is important to maintain that flow of traffic and then try to
find other sources that are similar.
Doing so will allow you to increase the visitors and leads you
generate and hopefully, increase your overall sales.
About the Author
A.T.Rendon is an entrepreneur and published writer.
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