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Affiliate Marketing: Tools that are Essential to Your Success
To be honest, the three tools we're going to talk about aren't exclusive to affiliate marketing. Each and every successful online marketer not only knows the value and power provided by these tools, they wouldn't even consider operating without...
How to select an affiliate program that works for you
How to select an affiliate program that works for you Affiliate programs are a great means of earning some handy cash; but not all affiliate programs are profitable. Some will only take up your time and energy and some others may even spoil your...
Interviews with Well-Known Ezine Writers #3: - Shelley Lowery
MS: Shelley, you're an excellent person to talk to about Ezine Articles, because - as well as being a prolific Ezine Writer - you own and operate the largest article announcement lists on the Internet (www.web-source.net). How would you...
More Recommended Ways To Promote Your Website
"Submit your site to search engines!" "Bid at pay-per-click search engines!" "Publish a newsletter!" These are the common website promotion cries. Indeed, my own website promotion site states just that. There are other ways to promote your site,...
Selling Local Services on the Web
Do you have a product that you can sell online to your local market?
If you are already in business and you are thinking of promoting your products or services online, one of the first questions you have to ask yourself is "Do I have a product...
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How Can You Can Go From Zero To Hero Overnight? Viral Marketing!
Everyone has heard about viral marketing but what is it and how long will it survive?
Viral Marketing is the creation of a message that is self-perpetuating and hence distributed exponentially after its release. The Internet is full of many classic examples, the most famous one being that of the free email company - Hotmail.
From Zero To Hero - Overnight!
When they started out Hotmail were missing a vital factor - traffic. The growth rate of their traffic was not sufficient to meet the needs of the company and a boost was required. It was at this point that the first mass viral marketing campaign via the Internet was launched.
As Hotmail was a free email service provider it could control, to a certain extent, the format of all outbound messages that each Hotmail account holder sent. It was this fact that led them to come up with a viral marketing campaign that has yet to beaten and saw their traffic skyrocket and eventually lead to Microsoft buying the company as a result of their exponential growth.
So what did they do? Simple. To the footer of each outgoing email they attached a signature file that read:
"To get your FREE email account goto www.hotmail.com".
As more and more people received emails from existing Hotmail account holders so the word spread about their free email service and the rest, as they say, is history.
But do campaigns such as this still work in today's consumer-orientated marketplace where Internet users are
wise to such attempts at mass penetration?
Viral Marketing Can Really Pack A Punch
The incident with UK Member of Parliament John Prescott, a certain egg-throwing individual and an Internet-based game would suggest so. This particular viral marketing example made it onto national news in the UK! Panlogic, an advertising agency, who created an online game "Splat the MP" and launched it live on their website within 48 hours of Prescott's now infamous left-hook against an egg-throwing protester.
The results of this campaign were tremendous with people visiting the site in their thousands due to the unique way in which it captured the public's imagination. Panlogic had reached a truly national audience for a fraction of the cost that a conventional advertising or promotional campaign would have incurred.
All of which is good news for businesses recognising the potential of the Internet - far from being dead viral marketing is only just starting to come alive. With advancements in technology and high speed access not too far away the ways in which companies can get their potential customers to do their marketing for them look set to increase.
Michael Cheney, www.magnet4web.com ©
About the Author
Michael Cheney is the Author of The Website Marketing BibleTM:
"High five Michael! Your bible is superb! The world needs to read it and learn from it." - Jay Conrad Levinson, Author of "Guerrilla Marketing"
http://www.websitemarketingbible.com
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