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10 Ways To Indirectly Get To The Top Of Search Engines
Copyright 2005 Richard Meredith
There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! I say if you can't get listed at the top, indirectly get to the top.
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How to make sure your site gets properly crawled and indexed by robots
Search engines have robots that come to your site and grab
everything there is to grab. But because competition is so
fierce, there is no way to get in the search engines, unless you
pay for ads or hire a SEO (Search Engine...
How To Use The About Me Page On eBay
No matter what you sell online, or how you sell it, you will need to build a measure of trust with your customers. When selling through eBay, building that trust can be quite difficult – people worry about being scammed quite a bit.
However,...
The Basics of Asking for a Reciprocal Link
Asking another webmaster for a reciprocal link is standard practice on the Internet. Webmasters have been asking other webmasters for reciprocal links since the beginnings of the Internet. The very nature of the web is linking websites to one...
YOUR MISSION, if you choose to accept it, Kunle...
...is to deliver a ton of high grade business training to the computers of thousands of operators in locations all around the world... ...and to do so with as much efficiency and excitement as possible." "I accept", said the young Russian...
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Google gives Web Page History More Importance
by Rick Hendershot, e_Marketing Blog
The Google patent application submitted in March, 2005 has generated a good deal of debate among search engine optimization experts. The patent document contains many general suggestions about the direction Google wants to move their search criteria and ranking techniques in the near future.
The document points out two areas in particular in which "there remains a need to improve the quality of results generated by search engines." (0009) These two areas are
(a) artificially inflated rank due to spamming techniques, and
(b) stale documents that rank higher than fresh ones, and therefore "degrade the search results".
Google's ingenious proposal is to deal with both of these problems by focusing on the history of web documents and web links. Assuming they have the technology to record such a massive amount of information, their objective seems to be to keep a detailed record of the pattern of changes within web pages.
This should address the spam issue by revealing unnatural patterns of change. Too many links too quickly suggests "unnatural" linking activity has been taking place. Significant links that come and go might suggest that expensive links are being purchased on a temporary basis and are not "natural".
And it should address the "staleness" issue by looking at the way specific pages have been updated. If a page that has ranked high in specific searches has not been updated for a period of time, this will be seen as a reason to downgrade the importance of that page. Other pages with more activity, more up to date information, and more linking activity, all other things being equal, will rank higher.
History is more important than ever
This means Google either already gives, or intends to give the "history" of documents more significance. And not just the date when the document is created, or most recently changed. They also propose tracking the pattern of the changes in content, changes in anchor text of links, changes in numbers and quality of inbound links, changes in quality and number of outbound links, changes in other pages within the same associated group of documents, and even changes within the pages linking to a document.
On top of that, they propose tracking user habits and patterns over time. How
users got to the page in question, how long they stayed there, how many times the particular page was clicked on when it was presented in a search...a very impressive (bewildering?) array of factors.
In fact this is an ingenious attempt to solve the "spam" and "staleness" problems at the same time. The major assumption is that up-to-date "relevant" content -- the kind the search engines are supposed to be giving us -- will be regularly updated, will be inter-connected by an ever-increasing (and regularly changing) group of inbound links. In other words, links will come and go, changes will happen gradually, and "spikes" in either traffic or increased link activity will be sure signs of spamming activity.
Conclusions
Whether all of these measures will ever be fully implemented or not is beside the point. These suggestions make sense, and will be adopted to some extent by all search engines. The future has been defined, and it is up to creators of websites and online marketers to make the most of it.
The most important conclusions we can take from the patent application is that the history of our pages matters. In practical terms, this means:
-- Rapid and wholesale changes in content will be looked upon with suspicion
-- Rapid increases in numbers of inbound and outbound links will trigger red flags
-- Changes in anchor text that alter or remove its relationship to on-page content will be suspect
-- Lack of regular and steady (but not radical) changes will get your pages labelled "stale"
-- Links that were valuable last year (or month?) will not be as valuable this year (or month) because they are becoming "stale".
In other words, webmasters and internet marketers must keep adding content, keep upgrading their pages, keep improving and adding new ones, continue to get new links, and freshen up their old ones if they can.
But they should not do any of it too quickly.
Think of this "history" component as a method of measuring change. It may seem ridiculously vague, but this is the reality we have to deal with.
In the new world order, change has three speeds: Too Slow, Too Fast, and Just Right.
About the Author
Rick Hendershot publishes the Linknet Network, a group of more than 35 websites and blogs offering web owners advertising and link promotion opportunities.
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