|
|
|
5 Great Ways To Advertise Online For Free
When people think about creating success on the Internet they immediately associate it with how much traffic their website is receiving. Traffic is a pretty good indication of how well you are doing online because without visitors, how can you...
Do You Believe??
NO. This is not about religion, but more about one of the major pitfalls of many in business. And by ‘business’ – yes I include internet business…. especially the internet.
And I’m not talking about believing in the internet, but more about...
How To Select Affiliate Programs
Affiliate programs offer most promising opportunities to earn
money, to grow contacts and to establish yourself on the net.
But this is easier said than done. There are so many affiliate
programs available - genuine programs and the other...
Tool Talk: All About Internet Marketing Tools
Who doesn't want inexpensive internet marketing tools? In this
day and age when advertising your business online is the way to
go, it's a must that you avail of internet marketing tools at
the lowest cost possible. How can you avail of them? How...
What do you really need to go into business on the internet?
I have lost track of the number of discussion board posts and
emails I have answered about that topic. I admit for those first
venturing into the uncharted waters of internet business it can
be challenging and more than a little daunting. There...
|
|
| |
|
|
|
|
|
|
"Generating Leads..And Multiple Streams of Income"
"Finding Leads...Before and After You"
By Christopher Wright, Guerrilla Marketer
www.GuerrillaPromotions.com
Once again...everyone's looking for leads. One can't really blame them...they are the 'life blood' of business. Lets take a look at a simple strategy for locating leads, not just a look but a vertical look.
"Are You In...The Cycle?"
Sometimes the best way to find leads is to work your cycle (sales cycle). Before you can 'work' this cycle, you first must find where you fit in this cycle. Once this is done, then its just a matter of contacting those before and after you to inquire as to the possibility of a promotion.
Now, you may be wondering what I mean by 'before and after' you. This means who will your customers need before they see you and who will they need after they've done business with you. This applies whether you're focusing online or off-line.
"Form Your Crosses...Join Your Joints"
Ok, you've found your place in the sales cycle, now it's time to contact other businesses. The hot term now on the net is 'joint venture', but its been called 'cross promotions' for ages off-line. Let's say you're wedding planner and you're looking to increase your business. Let's see what we can do. Who would your potential clients need before they seek out your services? Surely they'll need wedding rings. So, let's contact some jewelers. Don't expect many jewelers to jump for joy over your prospective 'joint venture'...at least without some incentive.
The best incentive (but not always) is cash. How much should you offer? Should it be a flat fee per referral or a percentage of what they spend? This is something
only you can answer. Your decision will be based on your expenses and profit margins.
Why pay a referral fee you ask? Simple. What you give up on the front end, you'll more than recoup later on the back end. How? Well, lets look at who they'll need after they've done business with you? Maybe they'll want to go on a honeymoon...which means they will probably want a good travel agent. Now, you contact (ahead of time, of course) travel agents and propose a similar joint venture to the one you used with the jeweler. Only this time, you'll be receiving the referral fee.
We're not finished yet! Keep these names on file in your database, we'll be using them to generate other streams of revenue for our (um..I mean your :) business. You have their anniversary date...it was the date you helped plan remember? Well send a postcard to the husband about a week or so before asking if he would like some flowers sent to his wife's job (women love that). What about sending a postcard about a month before the date offering a special discount on jewelry? Or maybe its their fifth or tenth anniversary and they've been talking about another vacation. Send a postcard a month or two offering a discount on a vacation package.
How will you be offering all these discounts on these services...through your 'joint ventures' you'll set up ahead of time! You're only limited by the time and effort you put into this strategy. Next time, we'll discuss how this technique can be implemented on the Internet.
Best of Luck,
C. Wright, Guerrilla Marketer
"Free 100+ Ezine Article Database"
www.GuerrillaPromotions.com/TrafficMagic.html
About the Author
None
|
|
|
|
|
|